Google launches AdLingo, InMobi buys Sprint’s ad firm, Fullscreen offers a YouTube brand safety tool

Featured story

Google ushers in the Age of Conversational Ads with the launch of AdLingo   Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

From MarTech Today

InMobi becomes Sprint's exclusive in-app, CTV ad platform by buying the telco's ad firm   Oct 17, 2018 by Barry Levine The purchase of Pinsight Media positions InMobi as the central player in Sprint's ad future, and possibly in the ad future of T-Mobile and other telcos.

Fullscreen offers marketers another YouTube brand safety tool   Oct 17, 2018 by Barry Levine With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.

From Marketing Land

How will Google's new Android app licensing rules in Europe impact Chrome and search?   Oct 17, 2018 by Greg Sterling The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.

From Around The Web

The hidden costs of taking programmatic in-house, Digiday

Three most common mistakes to avoid with digital transformation projects, Get Elastic

15 MarTech Pros Share Their Most Valuable Experiences and Insights, martechseries.com

4 Statistics That Will Help You Shape Your Marketing Technology Budget, www.business2community.com

Jobiak Introduces New AI-based Recruitment Marketing Platform Designed for Google for Jobs | HR Technologist, www.hrtechnologist.com

Tips for Evaluating, Setting Up and Supporting Your CDP, www.cmswire.com

SMX East returns to NYC, better than ever: October 24-25, 2018 SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us