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2018年10月18日 星期四

Marketing Day: Facebook app advertising, Amazon Prime memberships, Facebook influencer marketing

 


 
Featured story
 

Facebook aims to give more transparency around brand-influencer relationships

 

Oct 18, 2018 by Amy Gesenhues

The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.

 
From Marketing Land
 
Facebook introduces retention optimization option for app advertisers
  Oct 18, 2018 by Amy Gesenhues

Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.

 
5 essential steps to connect with Generation Z
  Oct 18, 2018 by Digital Marketing Depot

While the path to success for today's retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don't have to settle in for a slump.

 
Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US
  Oct 18, 2018 by Greg Sterling

Quarterly member growth has slowed to less than 2 percent, according to CIRP.

 
Google ushers in the Age of Conversational Ads with the launch of AdLingo
  Oct 17, 2018 by Barry Levine

The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud
  Oct 18, 2018 by Barry Levine

CAAF is focused on performance ad fraud on mobile devices.

 
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
  Oct 18, 2018 by Robin Kurzer

In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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Election Countdown: Florida Senate fight resumes after hurricane | Cruz softens ObamaCare attacks | GOP worries Trump will lose suburban women | Latest Senate polls | Rep. Dave Brat gets Trump's 'total endorsement' | Dem candidates raise record $1B | West Virginia sports stars back Manchin | Tonight: Trump rally; Missouri, North Dakota Senate debates

 
 
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The Hill - Election Countdown
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This is Election Countdown, The Hill's newsletter from Lisa Hagen (@LA_Hagen) and Max Greenwood (@KMaxGreenwood) that brings you the biggest stories on the campaign trail. We'd love to hear from you, so feel free to reach out to Lisa at LHagen@thehill.com and Max at MGreenwood@thehill.com. with any questions, comments, criticisms or food recommendations (mostly the latter, please). Click here to sign up.

 

We're 19 days until the 2018 midterm elections and 747 days until the 2020 elections.

 

After a brief political ceasefire in the wake of Hurricane Michael, the fight for the Senate in Florida is back on – at least for Sen. Bill Nelson (D).

The three-term Democrat told the Tampa Bay Times on Wednesday that he would hit the campaign trail once again, saying that he has "done everything I can do" on hurricane recovery efforts, at least for the time being.

"I'm going to campaign," Nelson said, according to the newspaper. "I've spent the last week in the Panhandle in those storm ravaged counties, and have done everything I can do and they know to call me if they are getting any hiccups. But in the meantime, I'm going to continue to make my case to the people."

That's a remarkably different approach than the one his Republican challenger, Florida Gov. Rick Scott, is taking. Scott's campaign announced earlier this week that the governor would take an indefinite hiatus from campaigning, while he dealt with storm recovery efforts.

Make no mistake, Scott's decision to focus on disaster response and recovery is a political strategy in and of itself. The governor has made numerous television appearances to discuss the hurricane and its aftermath as he seeks to show off his leadership chops ahead of the Nov. 6 election. Meanwhile, Scott has dispatched surrogates, including his wife Ann, across the state and his campaign operation is still very much active.

In returning to the campaign trail, Nelson is seeking to reach voters outside Florida's hurricane-stricken panhandle. Just how that strategy plays out remains to be seen. But what's clear is that with less than three weeks to go before Election Day, the Florida Senate race is as unpredictable as the state itself.

 

Senate showdown

Sen. Ted Cruz (R-Texas), who once cast himself as the arch nemesis of the Affordable Care Act (ACA), is changing his tone on the issue, vowing during a debate this week to preserve protections for people with pre-existing medical conditions. The remarks underscore how Republicans have moved recently to embrace one of ObamaCare's core provisions amid attacks from Democratic challengers, The Hill's Peter Sullivan reports.

 

Mitt Romney, the GOP's 2012 presidential nominee, is leveraging his political weight to boost embattled Republicans in the midterms, Politico reports. As he runs a Senate bid of his own in Utah, Romney is fundraising for other candidates, appearing in television ads and endorsing hopefuls up and down the ballot. His new posture is a break from the low national profile he's kept for much of the year.

 

Survey says…

Democrat Phil Bredesen is leading Rep. Marsha Blackburn (R-Tenn.) by 1 point in the Tennessee Senate race, according to a Vanderbilt University poll released Thursday. The finding is remarkably different from other recent polls that have shown Blackburn with a solid lead. One poll by The New York Times and Siena College conducted earlier this month put Blackburn ahead by a whopping 14 points.

 

A Monmouth University poll released Thursday gives Sen. Bob Menendez (D-NJ) a 9-point lead over Republican challenger Bob Hugin – even as 45 percent of respondents reported unfavorable views of the Democratic incumbent. But 56 percent of New Jerseyans say their views on President Trump are more likely to influence their vote than their views on Menendez.

 

A poll released Wednesday by Gravis Marketing gave Sen. Joe Donnelly (D-Ind.) a 4-point lead over his Republican challenger Mike Braun, signaling that the first-term Democrat may be in a good position to hold onto his seat. Donnelly is seeking reelection in a state President Trump won handily in 2016 and the race is still considered a toss-up by election handicappers, like the Cook Political Report.

 

Democrat Andrew Gillum is in a virtual dead heat with former Rep. Ron DeSantis (R-Fla.) in Florida's nationally watched gubernatorial race, a survey by St. Pete Polls shows. The poll put Gillum ahead by a single point – 47 percent to 45.9 percent.

 

Paper chase

Democratic candidates have raked in more than $1 billion so far this year. The figure tops the $900 million Republicans raised in the lead up to the 2012 election cycle. This year, Republicans have raised $709 million through last month. 2018 also marks the first year Democrats have outperformed GOP candidates in direct campaign contributions since 2008.

 

Democratic mega-donor Tom Steyer is pumping $2 million into Gillum's gubernatorial campaign, CNN reports.  At the same time, Steyer's organization, Need to Impeach, is launching a direct mail program targeting 300,000 voters in Florida who have signed his petition to impeach Trump. NextGen America, another group backed by Steyer, has already spent $5 million in support of Gillum.

 

Rep. Chris Collins (R-N.Y.) received just $80 from donors in his district after he was indicted in August on insider trading charges. Collins' most recent federal filings show that he raised close to $33,000 in the third quarter of 2018 – down more than $70,000 from the previous quarter. Most of his third-quarter haul came from PACs.

 

What we're watching for

Trump rallies:

--Oct. 18 at 8:30 p.m. ET in Missoula, Mont.

--Oct. 19 at 9 p.m. ET in Mesa, Ariz.

--Oct. 20 at 2 p.m. ET in Elko, Nev.

--Oct. 22 in Houston, Texas

Donald Trump Jr., the president's eldest son, is also set to campaign for West Virginia GOP Senate hopeful Patrick Morrisey on Oct. 22.

 

Debates:

--Oct. 18: Missouri Senate debate, North Dakota Senate debate at 8 p.m. ET

--Oct. 19: Nevada Senate debate at 9 p.m. ET; Wisconsin Senate debate

--Oct. 21: Minnesota attorney general debate at 6 p.m.; Florida gubernatorial debate at 8 p.m.

--Oct. 23: Georgia gubernatorial debate at 7 p.m.

--Oct. 24: Florida gubernatorial debate at 7 p.m.; New Jersey Senate debate at 8 p.m.

 

Coming to a TV near you

Sen. Joe Manchin (D-W.Va.) is airing a new ad touting the support of three West Virginia-native sports stars: Bob Huggins, the head coach of the West Virginia Mountaineers men's basketball team; Nick Saban, head football coach at the University of Alabama; and former Los Angeles Lakers player and NBA Hall of Famer Jerry West. "Joe and I grew up together in West Virginia and he never forgets where he came from," Saban says in the ad.

 

The National Republican Congressional Committee (NRCC) is targeting House candidate Dan Feehan (D-Minn.) in a new ad, connecting him to Democratic billionaire and donor George Soros. The ad also takes swipes at former NFL quarterback Colin Kaepernick and "left-leaning mobs." Feehan, a former veteran and member of the Obama administration, is battling Trump-backed candidate Jim Hagedorn.

 

Sen. Jon Tester (D-Mont.) is rolling out an ad spot hitting his Republican opponent, Matt Rosendale, over his record on veterans' issues. The spot, which labels Rosendale as "Maryland Matt," could carry weight in Montana, where roughly 1 in 10 people are veterans.

 

Wave watch

President Trump's personal attacks on women are fueling GOP fears that the party may lose suburban female voters in November, The Hill's Melanie Zanona reports.

The president's latest insult -- aimed at adult-film actress Stormy Daniels -- comes just three weeks before the midterm elections and right on the heels of a bruising confirmation battle over Supreme Court Justice Brett Kavanaugh.

 

Trump tweeted out an endorsement of Rep. Dave Brat (R-Va.) Thursday, jumping into the race for Virginia's 7th District. The endorsement comes as Brat, a two-term incumbent, tries to fight off a challenge from Democrat Abigail Spanberger, a former CIA agent who has sought to cast herself as a moderate. A Monmouth University poll conducted last month showed Spanberger leading Brat by 5 points.

 

Democrats are increasingly optimistic about their odds of making inroads in the Midwest – an area of the country that helped catapult Trump to the White House in 2016. The party is betting that a coalition of progressives, college-educated suburban voters and working-class women will help them retake control of the House in November, McClatchy DC reports.

 

Trump is set to headline a fundraiser next week for Republican Jay Webber in Washington. Webber is locked in a heated race against Democrat Mikie Sherrill to replace retiring Rep. Rodney Frelinghuysen (R) in New Jersey's 11th District. Trump endorsed Webber in a tweet last month, calling him "outstanding in every way." In a statement, Webber said that he was "thankful to have the support of the President for our campaign."

 

Trump tweeted Thursday that "all Republicans support people with pre-existing conditions, and if they don't, they will after I speak to them." The tweet comes as Republicans are under fire in races across the country for their votes to repeal ObamaCare and its protections for people with pre-existing conditions, The Hill's Peter Sullivan notes.

 

What they're saying

In an op-ed, Carlos Gustavo Poggio Teixeira, a visiting scholar in the Department of Government at Georgetown University, argues that Democrats are poised to nominate their equivalent of Trump in 2020. But, he writes, "the Democrat's Donald Trump will look a lot different than the original Republican version."

 

Election Countdown was written by Max Greenwood, Rachel Cohen, Kenna Sturgeon, Madeline Rundlett and James Wellemeyer.

 
 
 
 
 
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Bing says it is improving web crawler efficiency

 


 

Bing says it is improving web crawler efficiency

 

Oct 17, 2018 by Barry Schwartz
Bing is working on making sure their crawler doesn't miss new content and at the same time overload your web servers.

 


 
5 ways ignoring SEO could affect your bottom line
Oct 18, 2018 by Stephan Spencer
It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
 
Opinion: Google can't resist China's 800 million internet users
Oct 16, 2018 by Greg Sterling
Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China.
 
Why Google Cache lies to you and what to do about it (if anything)
Oct 15, 2018 by Maria Cieslak
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger problem.
 
DuckDuckGo reaches 30 million queries per day
Oct 12, 2018 by Barry Schwartz
DuckDuckGo, the privacy focused search engine, keeps growing steadily.
 
Voice search isn't the next big disruptor, conversational AI is
Oct 11, 2018 by Christi Olson
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
 
Google tests showing clipboard icons next to search suggestions for recipes queries
Oct 11, 2018 by Barry Schwartz
Google is experimenting with a new recipe clipboard feature, what it does and how it works is unknown right now.
 
The future of negative SEO, Part 6
Oct 11, 2018 by Joe Sinkwitz
Now that you know how to identify, prevent, stop and recover from a Negative SEO attack, here's a look toward possible future threats you should arm yourself to fight.
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

Connect with us on:

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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA