Marketing Day: Facebook app advertising, Amazon Prime memberships, Facebook influencer marketing

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Facebook aims to give more transparency around brand-influencer relationships   Oct 18, 2018 by Amy Gesenhues The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.

From Marketing Land

Facebook introduces retention optimization option for app advertisers   Oct 18, 2018 by Amy Gesenhues Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.

5 essential steps to connect with Generation Z   Oct 18, 2018 by Digital Marketing Depot While the path to success for today's retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don't have to settle in for a slump.

Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US   Oct 18, 2018 by Greg Sterling Quarterly member growth has slowed to less than 2 percent, according to CIRP.

Google ushers in the Age of Conversational Ads with the launch of AdLingo   Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud   Oct 18, 2018 by Barry Levine CAAF is focused on performance ad fraud on mobile devices.

How Autodesk gave its chatbot the smarts needed to increase engagement, conversions   Oct 18, 2018 by Robin Kurzer In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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