SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more

Featured story

Is Google rolling out a new more graphics-heavy design for local pack results?   Oct 18, 2018 by Barry Schwartz Make sure to get your business photos in Google My Business in tip-top shape.

From Search Engine Land

5 ways ignoring SEO could affect your bottom line   Oct 18, 2018 by Stephan Spencer It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.

Editor's note: Congratulations, Barry Schwartz, Search Personality of the Year   Oct 18, 2018 by Ginny Marvin Search Engine Land's own receives a well-deserved honor.

Google My Business Insights adds branded search reporting   Oct 18, 2018 by Barry Schwartz Google added a new metric in the local Insights report to show how many people search for your brand.

From Marketing Land

Facebook introduces retention optimization option for app advertisers   Oct 18, 2018 by Amy Gesenhues Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.

5 essential steps to connect with Generation Z   Oct 18, 2018 by Digital Marketing Depot While the path to success for today's retailers includes higher consumer expectations and changing behavior, e-commerce giants such as Amazon and always evolving technologies, they don't have to settle in for a slump.

Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US   Oct 18, 2018 by Greg Sterling Quarterly member growth has slowed to less than 2 percent, according to CIRP.

Facebook aims to give more transparency around brand-influencer relationships   Oct 18, 2018 by Amy Gesenhues The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.

Google ushers in the Age of Conversational Ads with the launch of AdLingo   Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

Search News From Around The Web

Google Search Algorithm Update On October 16th?, Search Engine Roundtable

25 Words That Will Cause Your Google Posts to Fail and Filter Your Google Reviews., Sterling Sky Inc

A better way to share your ETA with Google Maps, Google Blog

Announcing The Art and Science of broad match on Bing Ads webcast, Bing Ads Blog

BrightEdge Recommendations: Taking Your SEO to the Next Level, BrightEdge SEO Blog

Changes to the URL Performance Report for YouTube video placements, Google Ads Developer Blog

WWW vs Non-WWW Preferred Domain Name URL | Which One Is Better?, Cognitive SEO

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