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2018年10月19日 星期五

SearchCap: Reporting delays in Google Search Console, navigate in search, structure data

 


 
Featured story
 

Google Search Console reporting currently delayed

 

Oct 19, 2018 by Barry Schwartz

No need to panic, these reporting delays have no impact on your search rankings.

 
From Search Engine Land
 
'Navigate' query prompts Google to ask, 'Were do you want to go?'
  Oct 19, 2018 by Barry Schwartz

A new one-box answer now gives you quick access to driving directions in Google Maps.

 
Why does structured data matter for SEO?
  Oct 19, 2018 by Digital Marketing Depot

Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews.

From Marketing Land
 
Facebook Attribution now available to all advertisers
  Oct 19, 2018 by Amy Gesenhues

The attribution solution was in beta for more than a year.

 
Survey: Social commerce held back by security, privacy concerns
  Oct 19, 2018 by Greg Sterling

However social media influence on purchases via other channels is strong.

 
Fizziology employs Watson linguistic analysis to match endorsing athletes' personalities with brands'
  Oct 18, 2018 by Barry Levine

The matchmaking is based on social posts by brand advocates and by the athletes themselves.

 
Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud
  Oct 18, 2018 by Barry Levine

CAAF is focused on performance ad fraud on mobile devices.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

Connect with us on:

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News | SEO | SEM | Local | Retail | Social
 
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Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

 


 
Featured story
 

Facebook Attribution now available to all advertisers

 

Oct 19, 2018 by Amy Gesenhues

The attribution solution was in beta for more than a year.

 
From Marketing Land
 
Survey: Social commerce held back by security, privacy concerns
  Oct 19, 2018 by Greg Sterling

However social media influence on purchases via other channels is strong.

 
Fizziology employs Watson linguistic analysis to match endorsing athletes' personalities with brands'
  Oct 18, 2018 by Barry Levine

The matchmaking is based on social posts by brand advocates and by the athletes themselves.

 
Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud
  Oct 18, 2018 by Barry Levine

CAAF is focused on performance ad fraud on mobile devices.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants
  Oct 19, 2018 by Barry Levine

The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

 
Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer
  Oct 19, 2018 by Robin Kurzer

A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Overnight Energy: Outdoor retailer Patagonia makes first election endorsements | EPA withdraws Obama uranium milling rule | NASA chief sees 'no reason' to dismiss UN climate report

 
 
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PATAGONIA BACKS DEMS IN TWO SENATE RACES: Outdoor clothing company Patagonia Inc. is endorsing two Democrats in key Senate races that could determine control of the upper chamber.

The company, which has upped its political activism since President Trump took office, is backing Rep. Jacky Rosen in her challenge of Nevada Sen. Dean Heller (R) and Sen. Jon Tester in his Montana reelection bid against Republican Matt Rosendale.

Rosen and Tester are the first election endorsements in Patagonia's history.

"The company is endorsing candidates for the first time this year because of the urgent and unprecedented threats to our public lands and waters. Nevada and Montana are two states where Patagonia has significant company history and a long record of conservation accomplishments, and where the stakes are too high to stay silent," the company said in a statement.

Patagonia CEO Rose Marcario said the company is backing Rosen "because she will fight to protect Nevada's public lands and the vibrant outdoor industry that depends on them."

And Yvon Chouinard, Patagonia's founder, said it is backing Tester "because he gives a damn about protecting public lands -- and, like us, he's committed to fight back against anyone who doesn't."

Escalating activism: The company has been outspoken in its support for public lands protections and its opposition to policy proposals from Trump and congressional Republicans to undo them. It has specifically fought Trump's December decision to shrink the Bears Ears and Grand Staircase-Escalante national monuments in Utah, including filing a lawsuit over Bears Ears and declaring on its website that "The President Stole Your Land."

Patagonia has also publicly sparred with House Natural Resources Committee Chairman Rob Bishop (R-Utah) and Interior Secretary Ryan Zinke, a native of Tester's state, Montana.

We've got more here.

 

TGIF! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

CLICK HERE to subscribe to our newsletter.

 

EPA WITHDRAWS OBAMA RULE ON URANIUM MILLING: The Trump administration announced Friday it would withdraw an Obama-era proposal aimed at regulating how waste from uranium milling is disposed.

The Environmental Protection Agency (EPA) withdrew the proposed rule for uranium and thorium mill tailings, or waste byproducts.

The Obama administration had submitted the proposed rule the day before President Trump took office in January 2017.

Acting EPA Administrator Andrew Wheeler called the now-scrapped proposal a "rush to regulate during the waning hours of the previous administration."

"Today's action is an important step in rebalancing EPA's role with the Nuclear Regulatory Commission's with respect to protecting public health and the environment alongside supporting modern methods of uranium extraction," Wheeler said in a statement on Friday.

Wheeler said that the Obama-era rule "would have imposed significant burdens on uranium miners and the communities they support."

A key point of the regulation was reducing the spread of radon, a cancer-causing radioactive gas byproduct of uranium.

The regulation aimed to create a unified standard for impounding the byproducts, which are frequently kept in holding ponds.

Read more here.

 

NASA CHIEF SEES 'NO REASON TO DISMISS' UN CLIMATE REPORT: The head of NASA bucked President Trump this week, saying that he sees no reason to reject the findings of a major climate change report from the United Nations.

Trump previously said he would review the dire report issued this month by the U.N. Intergovernmental Panel on Climate Change, but he was also skeptical of it.

"It was given to me, and I want to look at who drew it," he said. "Because I can give you reports that are fabulous, and I can give you reports that aren't so good."

By contrast, NASA Administrator Jim Bridenstine, whose agency is at the forefront of studying climate change, said he accepts the report's findings.

"I have no reason to dismiss the report at all," he told The Atlantic. "NASA is one agency on the planet that does more to inform the world on how the climate is changing than any other agency, and we're going to continue to do that."

But Bridenstine, who was nominated by Trump, gave no indication he would push Republicans to agree with him -- and the majority of scientists -- on climate change.

"My role is to deliver dispassionate science and allow policy makers to have these debates about it," he said when asked about discussing the report with his GOP colleagues.

"Look, if I start engaging in what to do about the science that we receive, then it politicizes what NASA is all about, and we don't want to do that," he added. "All we're going to do is study the planet and make sure that all of that data and all of that science is made available to the public."

Read more.

 

OUTSIDE THE BELTWAY:

Maryland officials have overhauled their "Protect the Chesapeake" license plate, with a new focus on the blue crab, the Capital News Service reports.

Florida's red tide has moved up its Atlantic Coast, Florida Today reports.

OPEC and its allies are struggling to meet their commitment to boost oil output, Reuters reports.

 

IN CASE YOU MISSED IT:

Check out Friday's stories ...

-NASA chief: 'No reason to dismiss' recent UN climate report

-Interior Department sued over withholding details on trophy permits, endangered species

-Patagonia makes its first election endorsements with two Western Democrats

-Inspector general: Zinke used taxpayer-funded travel for his wife

 
 
 
 
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Hillicon Valley: Russian charged with midterm interference | US warns of 'ongoing' foreign influence efforts | States try to assure voters on election security | Apple calls on Bloomberg to retract hacking story

 
 
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig) and Ali Breland (@alibreland). And CLICK HERE to subscribe to our newsletter.

 

DOJ CHARGES RUSSIAN WITH INTERFERING IN ELECTIONS: The Department of Justice (DOJ) on Friday charged a Russian woman with participating in a conspiracy to influence U.S. elections, including next month's midterms.

Elena Alekseevna Khusyaynova of St. Petersburg allegedly conspired with other actors as part of an influence campaign "to interfere with U.S. democracy," Assistant Attorney General John Demers said in a statement.

She is alleged to have overseen financing for "Project Lakhta," an umbrella Russian effort engaged in political interference operations that included the Internet Research Agency, a Kremlin troll farm.

Khusyaynova, 44, is the first individual to be charged in relation to the midterm elections, which are now less than weeks away. The races serve as a critical test for U.S. officials after Russia was found to have interfered in the 2016 elections.

In February, special counsel Robert Mueller, who is investigating Moscow's 2016 meddling, unveiled fraud and conspiracy charges against 13 Russians and three Russian organizations linked to the Internet Research Agency, accusing them of undertaking an elaborate plot to use social media to interfere in the 2016 vote.

According to Friday's criminal complaint, Project Lakhta is funded by Concord Management and Consulting and Concord Catering. Both entities are said to be controlled by Yevgeny Prigozhin, a Russian businessman nicknamed "Putin's chef" because of his close ties to the Russian president, and were charged in Mueller's case.

Read more here.

 

MORE ELECTION INTERFERENCE?: The criminal complaint was unsealed as U.S. national security agencies said Friday they are concerned about "ongoing campaigns" by Russia, China and Iran to interfere in American politics, an alarming statement that comes as voters have begun to cast ballots in this year's midterm elections.

In a joint statement, the Office of the Director of National Intelligence, Justice Department, FBI and Department of Homeland Security said they "do not have any evidence" that foreign countries have disrupted the voting process or changed any tallies, but that the campaigns have spread "disinformation" and "foreign propaganda."

"We are concerned about ongoing campaigns by Russia, China and other foreign actors, including Iran, to undermine confidence in democratic institutions and influence public sentiment and government policies," the statement said. "These activities also may seek to influence voter perceptions and decision making in the 2018 and 2020 U.S. elections."

The statement comes weeks before Election Day on Nov. 6 when voters around the country will have a final chance to vote in Senate, House and gubernatorial races. 

Read more here.

 

And there's more what that came from – DHS's top cyber official, Christopher Krebs, told reporters earlier Friday that "you could start building a case" that Chinese influence campaigns are beginning to amount to election interference.

He also acknowledged that a foreign adversary could claim to have interfered in the upcoming midterms without having actually done so, in an attempt to undermine confidence in U.S. elections.

"I could absolutely envision a scenario where someone claims to have had access or claims to have hacked" an election, said Krebs, the undersecretary of the National Protection and Programs Directorate (NPPD).

 

STATES ADDRESS ELECTION SECURITY: Officials are speaking out about the security of election systems amid fears cyberattacks could deter Americans from voting.

Claims of voter suppression traditionally center around practices like voter roll purges and ID laws.

There is no evidence that votes were altered in the Russian attack on the 2016 elections but experts say the concept of a cyberattack alone has left some Americans worried about whether their ballots count.

Making sure voters feel secure going to the polls has "been priority No. 1 for us," said Matt Dietrich, the public information officer for the Illinois state board of elections, which was breached by Russian hackers ahead of the 2016 election.

A survey of registered voters released this week by security provider OpenVPN showed 60 percent of respondents didn't believe that the U.S. election system is secure, and 63 percent think the country hasn't done enough to protect the system for future elections. Read more here.

 

TIM COOK COMES AT BLOOMBERG: Apple CEO Tim Cook is calling for Bloomberg Businessweek to retract a story that claimed its systems had been hacked by the Chinese government. 

Cook issued the call just over two weeks after Bloomberg Businessweek published the story.  

"There is no truth in their story about Apple," Cook told BuzzFeed News on Friday.

Bloomberg had reported that the supply chain for information technology company Super Micro had been compromised by the Chinese government.

Super Micro motherboards had been modified with chips allowing hackers to access systems they were installed in, the report said.

The motherboards were later shipped to companies including Apple, Amazon and government contractors, according to Bloomberg Businessweek.

Super Micro, Apple and Amazon have all denied the veracity of Bloomberg's report, while Bloomberg has stood by its story.

 

Bloomberg's response: "Bloomberg Businessweek's investigation is the result of more than a year of reporting, during which we conducted more than 100 interviews," a spokesperson told The Hill in an emailed statement on Friday.

 

FROM 10 DOWNING TO SILICON VALLEY: Facebook confirmed on Friday that it is hiring Nick Clegg, the former deputy prime minister of the United Kingdom, to be its head of global policy and communications.

Clegg, a member of the Liberal Democrats in Britain, will head to Silicon Valley in January to replace Elliot Schrage, who announced in June that he would leave Facebook after 10 years.

"I believe that Facebook must continue to play a role in finding answers to those questions -- not by acting alone in Silicon Valley, but by working with people, organizations, governments and regulators around the world to ensure that technology is a force for good," Clegg said in a Facebook post announcing the move. "I am looking forward to being part of this endeavour."

Read more here.

 

ON TAP: Palo Alto Networks is hosting its Federal Ignite '18 conference next week, featuring top officials from across the federal government and prominent cyber experts.

 

AN OP-ED TO CHEW ON: How humans could explore the hellscape on Venus

 

A LIGHTER CLICK: I think I've heard their stuff.

 

NOTABLE LINKS FROM AROUND THE WEB:

Nellie Ohr exercises spousal privilege in meeting with House panels (The Hill)

Alex Jones and InfoWars are still on Twitter, despite 'ban' (Daily Beast)

Amazon HQ2 watch: Northern Virginia checks the most boxes. (The New York Times)

Tech startups stoke market for IPOs. (The Wall Street Journal)

Bill Gates honors Microsoft co-founder Paul Allen. (The Washington Post)

Facebook has a fake news 'war room' – but is it really working? (The Guardian)

Twitter pulls down bot network that pushed pro-Saudi talking points about disappeared journalist (NBC News)

 
 
 
 
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