Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

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Facebook Attribution now available to all advertisers   Oct 19, 2018 by Amy Gesenhues The attribution solution was in beta for more than a year.

From Marketing Land

Survey: Social commerce held back by security, privacy concerns   Oct 19, 2018 by Greg Sterling However social media influence on purchases via other channels is strong.

Fizziology employs Watson linguistic analysis to match endorsing athletes' personalities with brands'   Oct 18, 2018 by Barry Levine The matchmaking is based on social posts by brand advocates and by the athletes themselves.

Coalition Against Ad Fraud releases 'first standardized document' to pin down mobile fraud   Oct 18, 2018 by Barry Levine CAAF is focused on performance ad fraud on mobile devices.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer   Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."

For more marketing news from around the web, check out the full Marketing Day article on our site.

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