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2018年10月22日 星期一

Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges, more

 


 
Featured story
 

Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer

 

Oct 19, 2018 by Robin Kurzer

A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."

 
From MarTech Today
 
Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants
  Oct 19, 2018 by Barry Levine

The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

 
The MarTech Minute: New GDPR solutions from TrustArc, Big ID; Innovid/Jivox partnership; more
  Oct 19, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land
 
Facebook Attribution now available to all advertisers
  Oct 19, 2018 by Amy Gesenhues

The attribution solution was in beta for more than a year.

 
Survey: Social commerce held back by security, privacy concerns
  Oct 19, 2018 by Greg Sterling

However social media influence on purchases via other channels is strong.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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The Hill's 12:30 Report: Trump says US will start cutting aid over migrant caravan | Video of caravan goes viral | Dems' Senate hopes slide | DNC chief downplays 'blue wave' talk | Lawmakers point finger at crown prince over Khashoggi death | Reports claim Saudis used Khashoggi 'body double' | Trump heads to Texas to campaign for Cruz | Obama campaigning in Vegas | Breaking down Trump's rallies

The Hill 12:30 Report
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NEWS THIS MORNING

No aid for you:

 

This morning, President Trump threatened to begin cutting or reducing aid to Honduras, Guatemala and El Salvador as migrants from those countries head for the United States as part of a so-called caravan. Trump tweeted: "Sadly, it looks like Mexico's Police and Military are unable to stop the Caravan heading to the Southern Border of the United States. Criminals and unknown Middle Easterners are mixed in. I have alerted Border Patrol and Military that this is a National [Emergency]. Must change laws!" 

http://bit.ly/2S9ryDy

 

How many migrants are heading towards the U.S.: The number of migrants has expanded to about 5,000 now. http://bit.ly/2AmucyG

 

Wow, this video: Here's the caravan of migrants. Watch -- it has 2.27 million views so far: http://bit.ly/2NVj3IV

 

It's Monday -- Thanksgiving is one month from today! I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com,@CateMartel and on Facebook.

 
LATEST WITH KHASHOGGI

New development -- OK, give me a scenario where this part isn't sketchy:

Via CNN, a Saudi operative who is on the team that is suspected of killing journalist Jamal Khashoggi was seen leaving the consulate wearing Khashoggi's clothing, a fake beard and glasses. Watch the surveillance footage: https://cnn.it/2SbVkaP

 

Lawmakers pointing fingers at the crown prince:

Both Republican and Democratic lawmakers are expressing confidence that Saudi Crown Prince Mohammed bin Salman is responsible for journalist Jamal Khashoggi's death. http://bit.ly/2NWAXek

 
FOR EXAMPLE:

Sen. Bob Corker (R-Tenn.), chairman of the Senate Foreign Relations Committee: "If he's gone forth and murdered this journalist, he's now crossed the line. And there has to be a punishment and a price paid for that … I'm not rushing to judgment. Do I think he did it? Yes, I think he did it."

 

Sen. Rand Paul (R-Ky.): "I feel certain that the crown prince was involved and that he directed this." 

 

Sen. Dick Durbin (D-Ill.): "The crown prince has his fingerprints all over this." 

 

Sen. Thom Tillis (R-N.C.): "It looks like it based on the people who were involved in the actual act." Tillis also said: "If the facts lead to what we all suspect they will, I think it'll be very problematic for our relationship going forward." 

 

Sen. Lindsey Graham (R-S.C.): Said the crown prince has "got to go." 

 
MEANWHILE -- WHAT PRESIDENT TRUMP IS SAYING:

In an interview with The Washington Post, President Trump said: "Nobody has told me he's responsible. Nobody has told me he's not responsible. We haven't reached that point. I haven't heard either way. ... There is a possibility he found out about it afterward. It could be something in the building went badly awry. It could be that's when he found about it. He could have known they were bringing him back to Saudi Arabia." https://wapo.st/2PSQGgk

 

Fascinating read -- airing the Saudis' dirty laundry:

The Washington Post's Tom HamburgerBeth Reinhard and Justin Wm. Moyer write "Inside the Saudis' Washington influence machine: How the kingdom gained power through fierce lobbying and charm offensives." 

 

Including: "Earlier this year, Saudi officials even offered Super Bowl tickets and chartered flights to the event to media stars such as Jake Tapper of CNN and Bret Baier of Fox News, according to Tapper and a Fox News spokeswoman. (Both said they turned the offers down.)"  The full story: https://wapo.st/2ySaAAF
 

 

 
15 DAYS UNTIL THE ELECTION

Did we say blue wave? We meant soft, subtle blue-ish undertones:

Via The Hill's Alexander Bolton, "The battle for control of the Senate is looking worse and worse for Democrats, who just a month ago saw a path to the majority but now increasingly look like they could lose more seats and have a smaller minority next year." 

 

This a.m. from Democratic National Committee Chairman Tom Perez – wave? Blue wave?: "We always knew that this election was going to be close -- I don't use the term 'blue wave,' I always talk about the need for the blocking and tackling," DNC Chairman Tom Perez said on CNN's "New Day." http://bit.ly/2CAoLhp

 

Republicans have waaay more cash: Via The New York Times's Ken Vogel and Rachel Shorey, Republicans had $337 million as of Sept. 30, compared to Democrats' $285 million. https://nyti.ms/2EAW6LF

 
WHAT TO EXPECT IF DEMS WIN THE HOUSE -- MORE RUSSIA HEADLINES:

Via The Associated Press's Mary Clare Jalonick, "House Democrats are expected to reopen the investigation into Russian interference in the 2016 election if they win the majority in November. But they would have to be selective in what they investigate." http://bit.ly/2yUoa6z

 
HAPPENING TONIGHT

President Trump at his happiest, maybe even throw in a 'Make America Great Again' hat:

President Trump is holding a campaign rally tonight in Houston to urge his supporters to vote for Sen. Ted Cruz (R-Texas). Livestream of tonight's rally: https://cs.pn/2CxR287

 

Fascinating read -- some context for tonight's rally: The Washington Post's Jenna Johnson has analyzed President Trump's rallies and how they have been changing. The gist: Trump has preferred smaller venues this year in places where he is popular.

 

What Johnson found from his 2018 rallies: "Of the 27 midterm rallies Trump has held this year, more than three-quarters were held in counties that he won in 2016 by an average of 59.5 percent. The few times that he has ventured to counties that Democrat Hillary Clinton won, those places are nearly always surrounded on all sides by counties that he won. And more than a third of the rallies were in or near the Appalachian Mountains, where his popularity remains high." https://wapo.st/2yXWPR8

 

Why tonight's rally is different: "A rare departure will occur Monday night, when Trump will attempt to fill his largest venue in nearly two years: The Toyota Center in the heart of Houston can hold 19,000 and is located in a county that Clinton won in 2016." https://wapo.st/2yXWPR8

 

Video of Trump supporters lining up last night for tonight's rally: That's a long time to wait. http://bit.ly/2D0s9mL

 
NOTABLE TWEETS

We can all pretend this is absurdly inaccurate, but we would be lying…:

 

The comments under this tweet are just as funny. Think: bloody marys with absurd toppings. http://bit.ly/2D1rSQ8

 
ON TAP

The House and Senate are out until after the midterms. 

 

11:30 a.m. EDT: President Trump received an intelligence briefing.

 

12:15 p.m. EDT: President Trump has lunch with Vice President Pence. 

 

2:30 p.m. EDT: President Trump leaves for Houston.

 

5:30 p.m. EDT: Vice President Pence participates in a Great America Committee event in Washington, D.C.

 

6:50 p.m. EDT: President Trump hosts a roundtable with supporters in Houston.

 

12:25 a.m. EDT Wednesday: President Trump gets back to the White House.

 
WHAT TO WATCH

4 p.m. EDT: Former President Obama campaigns in Las Vegas. Livestream: https://cs.pn/2S9tVGo

 

7:30 p.m. EDT: President Trump holds a campaign rally in Houston. Livestream: https://cs.pn/2CxR287

 
NOW FOR THE FUN STUFF...

Today is National Nut Day.

 

And to feel festive for the season, here are animals at the Detroit Zoo enjoying pumpkins: http://bit.ly/2q3aWjI

 
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The Hill

News Alert: Bernie Sanders casts doubt on blue wave

 
 
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Bernie Sanders casts doubt on blue wave
Sen. Bernie Sanders (I-Vt.) thinks there is reason to doubt the predicted "blue wave" in next month's midterm elections, saying control of Congress will be decided by a few tight races.

“I know a lot of people talk about this blue wave and all that stuff, but I don’t believe it,” Sanders told “Rising” Hill.TV co-host Krystal Ball during an interview that aired on Monday.
Read the full story here
 
 
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