Gartner’s first Magic Quadrant on ad tech, a unified pledge from ad exchanges, more

Featured story

Ad exchanges to publishers, advertisers: Here's how we'll make programmatic safer   Oct 19, 2018 by Robin Kurzer A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."

From MarTech Today

Gartner's first Magic Quadrant report on ad tech scans the multi-channel giants   Oct 19, 2018 by Barry Levine The report focuses on what it calls "foundational technology," even as the ground keeps shifting.

The MarTech Minute: New GDPR solutions from TrustArc, Big ID; Innovid/Jivox partnership; more   Oct 19, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land

Facebook Attribution now available to all advertisers   Oct 19, 2018 by Amy Gesenhues The attribution solution was in beta for more than a year.

Survey: Social commerce held back by security, privacy concerns   Oct 19, 2018 by Greg Sterling However social media influence on purchases via other channels is strong.

From Around The Web

The Hunt for False News, Facebook Newsroom

Ad Tech Finally Gets Real-World Uses For Blockchain Through Lucidity, MadHive Deals, www.forbes.com

Balancing CRM Tech With Human Engagement Remains A Challenge, Marketers Say | AList, www.alistdaily.com

Martech Heroes: Scott Brinker on the endless possibility of martech | The Drum, www.thedrum.com

The power and potential of emotional chatbots - Marketing Tech News, www.marketingtechnews.net

Top 5 ways to maximize customer data security - TechRepublic, www.techrepublic.com

SMX East returns to NYC, better than ever: October 24-25, 2018 SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us