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2018年11月2日 星期五

Simulmedia’s new direct-to-consumer TV ad marketplace, Vote.org tries to reach the unreachable, the new wave of email innovation

 


 
Featured story
 

Vote.org tries static billboards, print ads in college papers and SMS to reach the unreachable

 

Nov 1, 2018 by Barry Levine

The non-partisan organization is testing some new tactics this year to reach some of the most connected people on earth.

 
From MarTech Today
 
Audience targeting service Simulmedia launches 'first' direct-to-consumer ad marketplace for linear TV
  Nov 1, 2018 by Barry Levine

Dollar Shave Club, Casper mattresses and the like now have a TV ad marketplace designed for their needs.

 
Digital work crisis — take the survey…
  Nov 1, 2018 by MarTech Today

You're not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey to measure the level of what we're calling the "Digital Work Crisis." We're asking anyone who works in a large organization, especially those who are involved in marketing operations and marketing technology, to answer just a few […]

 
Marketers must capitalize on the new wave of email innovation
  Nov 1, 2018 by Ryan Phelan

Discover which companies are pushing the virtual envelope in the email marketing space.

From Marketing Land
 
Instagram introduces new hashtag search API for businesses
  Nov 1, 2018 by Amy Gesenhues

The new API limits search queries to 30 unique hashtags within a seven-day period.


 
 

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The Hill's 12:30 Report: Trump touts new Iran sanctions with 'Game of Thrones' meme | 4 days to midterms | Vulnerable Dems throw their party under the bus | GOP infighting spills into view | Toss-up races dominate Senate battle | 10 House GOP seats most likely to flip | Strong October jobs report | Trump blames Pittsburgh, mail bomb suspects for halting GOP 'momentum' | Trump says soldiers may fire on migrants throwing rocks | Starbucks unveils holiday cups

The Hill 12:30 Report
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NEWS THIS MORNING

How you like me now?!

 

--> http://bit.ly/2DjtmFJ

 

The economy added a robust 250,000 jobs in October. Oh and: The unemployment rate remained at 3.7 percent, the lowest level since December 1969. Keep in mind: These strong numbers could help President Trump and Republicans on Election Day. http://bit.ly/2zrHzfg

 

Only diamonds are forever:

Via The Hill's Rebecca Kheel, the Trump administration is planning to reinstate the sanctions that were lifted under the Iran nuclear deal in 2015. From Secretary of State Mike Pompeo" "This part of the campaign about which we're speaking today is simple: It is aimed at depriving the regime of the revenues that it uses to spread death and destruction around the world." http://bit.ly/2CToXs9

 
JUST NOW FROM TRUMP -- 'YOU KNOW NOTHING, ROUHANI!':

 

Happy Friday. I'm Cate Martel with a quick recap of the morning and what's coming up. Send comments, story ideas and events for our radar to cmartel@thehill.com,@CateMartel and on Facebook.

 
FROM THE WHITE HOUSE

When it's four days until the midterms and you have a one-track mind:

During last night's campaign rally in Missouri, President Trump blamed the Pittsburgh shooting suspect and the man accused of sending pipe bombs to Democrats of halting the GOP's momentum. http://bit.ly/2DhMWSM

 

In Trump's words: "We did have two maniacs stop a momentum that was incredible, because for seven days nobody talked about the elections. It stopped a tremendous momentum. ... More importantly, we have to take care of our people, and we don't care about momentum when it comes to a disgrace like just happened to our country. But it did nevertheless stop a certain momentum, and now the momentum is picking up."

 
TO SPICE UP YOUR FRIDAY:

Here's video of Rep. John Lewis (D-Ga.) dancing to Pharrell Williams's "Happy." http://bit.ly/2zmh2A4

 

A contender for Nikki Haley's replacement:

President Trump said State Department spokeswoman Heather Nauert is being seriously considered to replace Nikki Haley as the U.S. ambassador to the United Nations. 

 

In Trump's words: "She's been a supporter for a long time and she's really excellent. We'll probably make a decision next week. We have a lot of people who want the job and there are a lot of really great people, but we'll be talking about that next week sometime." http://bit.ly/2yKRm0n

 
FROM THE CAMPAIGN TRAIL

What, you thought politics was a team sport?! Ha. Haha!:

Via The Hill's Alexander Bolton, "Democrats in tough Senate races around the country are throwing their party under the bus as they seek to pull out victories in red states won just two years ago by President Trump."

 

For example: Sen. Claire McCaskill (D-Mo.) has been airing a radio ad declaring she's "not one of those crazy Democrats." And Sen. Jon Tester (D-Mont.) told The Hill that Democrats "botched" the debate over Supreme Court Justice Brett Kavanaugh.

 

More examples -- there are LOTS: http://bit.ly/2SFzv3C

 
EH, BUT IT'S NOT JUST A ONE-PARTY PROBLEM:

Via The Hill's Melanie Zanona, Republican infighting has spilled into public view just a few days before the midterms. How so: http://bit.ly/2DiAdPx

 

What to know about the battle for the Senate:

The situation for Democrats: "Democrats are playing defense in 10 states that Trump carried in 2016, and where he remains popular. They'll need to run the table -- flipping two GOP seats and holding on to their own vulnerable incumbents -- if they want to win the Senate." 

 

If they lose even one seat they are defending, they would have to win in three of their four potential pick up opportunities: Nevada, Arizona, Tennessee and Texas.

 

The situation for Republicans: Republicans have only one vulnerable incumbent, Sen. Dean Heller (Nev.), the only GOP senator running in a state that Democratic presidential nominee Hillary Clinton won in 2016.


Who has a better chance of controlling the Senate: Republicans.

 

But why Republicans shouldn't be extremely confident: "Even with a promising GOP map, Doug Heye, a strategist and former spokesman for the Republican National Committee, said the battle for the Senate wasn't likely to feature many 'blowouts anyways,' meaning several races may very well be decided in the remaining days."

 

More on how this could play out from The Hill's Jordain Carney and Lisa Hagen: http://bit.ly/2EXJle5

 
AND MEANWHILE IN THE HOUSE:

Here are the top 10 House seats most likely to flip: http://bit.ly/2EZLgPu

 
FASCINATING MAP:

Bloomberg analyzed more than three million election ads to see the most-mentioned issues in each state. The map: https://bloom.bg/2Ol4oqk 

 
LATEST WITH THE IMMIGRANT CARAVAN

What we know about the migrants:

This morning, Homeland Security Secretary Kirstjen Nielsen said the majority of migrants traveling to the U.S. are victims of violence. In her words: "We have about 30 percent of women who take that journey are sexually abused, 17 percent of men. Seventy percent of the migrants are victims of violence." http://bit.ly/2zqYH58

 

Why this is noteworthy: Trump has been describing people in the migrant caravan as a serious security threat to the United States. 

 

 

Trump weighs in on the security of the caravan on the border:

President Trump described possible military action on the southern border if migrants act with violence. In Trump's words: "They want to throw rocks at our military, our military fights back. I told them, consider it a rifle." Watch Trump's description: http://bit.ly/2qpkgP6

 
NOTABLE TWEETS

'This. Is. Amazing.:

 

Watch: http://bit.ly/2qoy1O7

 

Just tell me where to send my money:

 
ON TAP

The House and Senate are out.

 

11:45 a.m. EDT: Vice President Pence leaves for Kansas City, Mo., and then to Indianapolis.

 

2:15 p.m. EDT: President Trump leaves the White House leaves for a campaign rally in Huntington, W.Va., and another in Indianapolis.

 

3:10 p.m. EDT: Vice President Pence speaks at a CPAC event in Kansas City, Mo.

 

9:30 p.m. EDT: Vice President Pence gets back to Washington, D.C. Trump stays overnight in Indianapolis.        

 

Sunday: Daylight Saving Time ends. I.e.: Set your clocks back an hour. http://bit.ly/2PBGf3w

 
WHAT TO WATCH

2:30 p.m. EDT: Former President Obama campaigns in Miami for Democratic candidates. Livestream: https://cs.pn/2OjJyI3 

 

4 p.m. EDT: President Trump holds a campaign rally in Huntington, W.Va. Livestream: https://cs.pn/2AGIASG

 

7:15 p.m. EDT: President Trump and Vice President Pence hold a campaign rally in Indianapolis. Livestream: https://cs.pn/2zmgSZv

 
NOW FOR THE FUN STUFF...

Today is National Deviled Egg Day.

 

It's the holiday season, the holiday season!:

Starbucks unveiled its holiday-themed cups. Think: "One with red stripes, one with a green argyle pattern, one with red and white flames and one with mistletoe-like coffee cherries in red and green." Photo -- I like these!: https://cnn.it/2Ojmd9z

 

Weekend plans:

Via The Washington Post's Going out Guide, here are 12 things to do in D.C. this weekend. The list: https://wapo.st/2CYqU6H

 

And to get your weekend off to the right start, here's a dog and a duck who truly love each other: http://bit.ly/2SDs5h0

 
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News Alert: Top 10 GOP House seats most likely to flip in a blue wave

 
 
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Top 10 GOP House seats most likely to flip in a blue wave
Republicans are scrambling to minimize their losses in Tuesday's midterm elections in an effort to deny Democrats the 23 seats they need to recapture a majority in the House.



In recent weeks, Republican groups have redirected millions of dollars to competitive districts where their prospects appear brighter. Meanwhile, President Trump has gone to bat for several vulnerable GOP incumbents.

A handful of GOP lawmakers are fighting uphill battles for survival and appear likely to lose their seats, according to party strategists, with just days left before the vote.
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