Marketing Day: YouTube drops paywall, Twitter’s #BrandBowl53, revised ads.txt for apps

Featured story

Twitter's #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for   Dec 3, 2018 by Amy Gesenhues All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game.

From Marketing Land

YouTube drops paywall from some Originals, explores advertising   Dec 3, 2018 by Robin Kurzer The details are still in the works, but some programs will become ad-supported.

4 strategies to drive growth in 2019 with voice and the call channel   Dec 3, 2018 by Digital Marketing Depot As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.

IAB Tech Lab issues revised ads.txt for apps   Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Compare 22 top customer data platform vendors   Dec 3, 2018 by Digital Marketing Depot Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration.

Dangerous misconceptions about data breaches   Dec 3, 2018 by Marty Greenlow Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

SearchCap: Google search bar, new rich snippets, Bing partner program

Featured story

Google launches Q&A structured data for Question & Answer pages   Dec 3, 2018 by Barry Schwartz Check out these new Google rich results for Q&A style pages.

From Search Engine Land

Bing Partner Program shifting to calendar-year qualifications   Dec 3, 2018 by Robin Kurzer The change will take effect in January.

The state of local SEO — get industry insights for 2019   Dec 3, 2018 by Digital Marketing Depot Local search is a broad field that's constantly growing and changing, challenging marketers to keep up. No matter what kind of company they work for, today's marketers need both the big picture — relating to customers in the real world — as well as little details like questions submitted on a Google Knowledge Panel. And […]

Amazon product ads evolution: A harbinger of Amazon local advertising?   Dec 3, 2018 by Adam Dorfman Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.

Google's local pack adds 'sold here' label on query match   Dec 3, 2018 by Barry Schwartz Local business may want to check out this new "sold here" feature to gain more exposure in Google.

Google Map's tracking problems keep piling up   Dec 3, 2018 by Brian Ussery Investigators seem confused about the differences between Google's account, device, app and web settings.

Report: EU antitrust unit exploring broader local search complaint against Google   Dec 3, 2018 by Greg Sterling The focus now moves to travel, hotels and restaurants.

Google officially rolling out new search bar with sticky header, rounded search bar   Dec 1, 2018 by Barry Schwartz After months of testing, Google is rolling out the new search bar for the search results page.

Quora unveils new Promoted Answers ad unit   Nov 30, 2018 by Robin Kurzer The Promoted Answers unit has the same targeting options as the platform's other ad formats.

Wanted: Nominations for this year's 'Naughty & Nice' list   Nov 30, 2018 by Barry Levine Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they've done in 2018?

From Marketing Land

YouTube drops paywall from some Originals, explores advertising   Dec 3, 2018 by Robin Kurzer The details are still in the works, but some programs will become ad-supported.

4 strategies to drive growth in 2019 with voice and the call channel   Dec 3, 2018 by Digital Marketing Depot As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.

Twitter's #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for   Dec 3, 2018 by Amy Gesenhues All advertisers are eligible to take part in Twitter's Super Bowl competition for brands during the big game.

IAB Tech Lab issues revised ads.txt for apps   Nov 30, 2018 by Barry Levine The spec for app-ads.txt brings ad inventory verification to apps.

Search News From Around The Web

7 Search Ranking Factors Analyzed: A Follow-Up Study, Moz

An exclusive look inside Google in-house incubator Area 120, Fast Company

Google 2018 Holiday Decorations For Hanukkah, Christmas & Kwanzaa, Search Engine Roundtable

Organic Discovery SERPs vs. Pitchable SERPs, Siege Media

Page Speed for SEO: Here's Why It Maters, Stone Temple

Reserve With Google – Which Categories & Services Are Eligible?, Mike Blumenthal

The Friendship That Made Google Huge, The New Yorker

Zero-Result SERPS Return & SERP Features In Flux, RankRanger

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

The Hill's Whip List: Pelosi seeks path to 218

View in your browser     WHIP LIST: Pelosi seeks path to 218 Nancy Pelosi is zeroing in on the Speaker gavel’s — but she’s not there yet. The California Democrat, who was overwhelmingly nominated to become her party’s nominee for Speaker, has until Jan. 3 to lock down the 218 votes she needs on the House floor. Read the list here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.