Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more

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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend   Dec 6, 2018 by Robin Kurzer What marketers can learn from the downsides of a record-breaking holiday sales weekend.

From Marketing Land

The new best practices for digital brand storytelling   Dec 6, 2018 by Julian Baring People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.

Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments   Dec 5, 2018 by Amy Gesenhues Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime Day.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Firefly adds mobile device-like targeting to ads on car rooftops   Dec 6, 2018 by Barry Levine The San Francisco-based startup is delivering ads designed for drivers' specific paths, with a granularity down to a city block.

Marketo announces new entry-level certification for marketers   Dec 6, 2018 by Barry Levine The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

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Marketo certification, Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites

Featured story

Marketo announces new entry-level certification for marketers   Dec 6, 2018 by Barry Levine The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.

From MarTech Today

Google now allows its Chrome browser to remove all ads from 'abusive' sites   Dec 6, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

How to build a marketing operations organization out of chaos   Dec 5, 2018 by Debbie Qaqish Financial accountability, digital transformation and the pivot to customer-centricity are all important CMO challenges to overcome to get your strategy back on track.

How to choose a customer data platform   Dec 5, 2018 by Digital Marketing Depot What's a customer data platform (CDP) and why do you need one?

From Marketing Land

Google now allows its Chrome browser to remove all ads from 'abusive' sites   Dec 5, 2018 by Barry Levine Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.

The best way to understand omnichannel is to work backward   Dec 5, 2018 by Lewis Gersh Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it's because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology.

Here's why Nike's Colin Kaepernick gamble wouldn't work for Under Armour   Dec 5, 2018 by Matt Crush Brands have customers driven by dramatically different values so it's critical to have a deep understanding of them before making a bold move.

From Around The Web

A Walk Behind The Waterfall: The Sudden Interest In The Publisher Ad Stack, AdExchanger

What Traits and Skills Do Martech Leaders Need to Succeed?, CMS Wire

How e-commerce platforms are changing, www.digitalcommerce360.com

On CRM: How Salesforce Wants To End Spam, www.forbes.com

Report: Most Consumers View AR Ads Favorably, Share With Friends | AList, www.alistdaily.com

Salesforce brings IoT data to field service workers | ZDNet, www.zdnet.com

VR Headset Market Rebounds as Standalone Products Gain Traction While AR Headset Market Also Saw Positive Movement, According to IDC, www.apnews.com

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Breaking News: Senate sends two-week funding measure to Trump

View in your browser     Senate sends two-week funding measure to Trump The Senate approved a two-week government funding bill on Thursday, sending the measure to the White House and pushing a fight over the U.S.-Mexico border wall up against the holidays. Read the full story here         Did a friend forward you this email? Sign up for Breaking News     Forward Breaking News     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2016 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.