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2018年12月7日 星期五

Marketing Day: Top 2018 YouTube TrueView ads, MarTech 2018 agenda, Facebook missteps

 


 
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Grammarly tops YouTube's TrueView for Action 2018 leaderboard

 

Dec 7, 2018 by Amy Gesenhues

The ranking algorithm factored total reach, clicks and engagement for the direct response ads.

 
From Marketing Land


 
Facebook missteps highlight what happens when you can't trust platform metrics
  Dec 7, 2018 by Amy Gesenhues

Marketers weigh-in on the dilemma of trusting Facebook's video ad metrics and offer alternatives for measuring video campaign results.


 
Get your sneak peek at the MarTech agenda
  Dec 7, 2018 by Scott Brinker

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here's a sneak peek.


 
Repair your reputation: Displace mugshots with your family photo album
  Dec 7, 2018 by Chris Silver Smith

You have the tools to suppress your own mugshots in search engines' results by publishing a bunch of images associated with your name. Here's how.


 
Firefly adds mobile device-like targeting to ads on car rooftops
  Dec 6, 2018 by Barry Levine

The San Francisco-based startup is delivering ads designed for drivers' specific paths, with a granularity down to a city block.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology


 
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
  Dec 7, 2018 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.


 
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
  Dec 7, 2018 by Barry Levine

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.




 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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Hillicon Valley: Huawei executive facing possible US fraud charges | Dem blames White House for failure of election security bill | FCC investigating wireless carriers over coverage data | Assange rejects deal to leave embassy

 
 
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Welcome to Hillicon Valley, The Hill's newsletter detailing all you need to know about the tech and cyber news from Capitol Hill to Silicon Valley.

Welcome! Follow the cyber team, Olivia Beavers (@olivia_beavers) and Jacqueline Thomsen (@jacq_thomsen), and the tech team, Harper Neidig (@hneidig). And CLICK HERE to subscribe to our newsletter.

 

HUAWEI EXEC FACES POTENTIAL FRAUD CHARGES IN U.S.: U.S. prosecutors want to charge an executive for Chinese telecom giant Huawei with fraud related to allegations that she skirted sanctions against Iran, a Canadian prosecutor said in court on Friday.

Huawei CFO Meng Wanzhou was arrested by Canadian authorities last Saturday at the request of the U.S. after allegedly violating trade sanctions against Iran.

The charges against Meng relate to Huawei's relationship with SkyCom, a company that reportedly tried to sell computer equipment to Iran, according to The Wall Street Journal.

The Canadian prosecutor, John Gibb-Carsley, alleged that Meng lied to financial institutions to hide the fact that SkyCom was a subsidiary of Huawei, according to the Journal.

"This is the crux, I say, of the alleged fraud," Gibb-Carsley said.

Meng, the daughter of Huawei founder Ren Zhengfei, sat on SkyCom's board of directors between 2008 and 2009.

What's next: The court is currently considering whether she should be granted bail, as the U.S. seeks extradition. 

The stakes: The arrest of Meng has stoked fears of new trade tensions between the U.S. and China.

Read more here.

 

MARKET UPDATE: U.S. stocks took heavy losses on Friday as the prospect of higher interest rates and prolonged trade tensions with China sent major indexes into negative territory for 2018.

Two tech companies, Apple and Google-parent Alphabet, saw their gains for the year wiped out.

 

BLAME IT ON THE WHITE HOUSE: Sen. Mark Warner (D-Va.) on Friday said the White House prevented a bipartisan election security bill from passing Congress this year.

Warner, who is vice chairman of the Senate Intelligence Committee, said that if the bill known as the Secure Elections Act made it to the Senate floor, it would receive at least 80 votes in favor of passage.

"The objection has come from the White House," he said at an event hosted by the Center for a New American Security.

A White House spokesman did not immediately respond to a request for comment.

The bipartisan legislation, introduced by Sens. James Lankford (R-Okla.) and Amy Klobuchar (D-Minn.), is aimed at protecting election systems from cyberattacks. The measure was held up in committee this year because of a lack of GOP support, a Republican aide told The Hill at the time. 

Read more here.

 

FCC PROBING WHETHER WIRELESS PROVIDERS SUBMITTED FALSE DATA: The Federal Communications Commission (FCC) announced Friday that it will investigate whether major wireless service providers have submitted false data to the agency about their coverage areas, FCC Chairman Ajit Pai said.

The FCC said it would be temporarily suspending the rollout of a $4.53 billion program to boost wireless internet in underserved areas while the investigation is underway.

"In order to reach those areas, it's critical that we know where access is and where it is not," Pai said in a statement. "A preliminary review of speed test data submitted through the challenge process suggested significant violations of the Commission's rules. That's why I've ordered an investigation into these matters. We must ensure that the data is accurate before we can proceed."

Under the FCC's Mobility Fund Phase II program, major wireless providers were required to submit up-to-date data on their wireless broadband coverage reach to determine which areas of the country are most in need of government support.

The program is part of an effort to expand internet access to rural areas and other underserved communities. 

Read more here.

 

STONE V. SCHIFF: Roger Stone on Thursday attacked a Democratic lawmaker who said that the president's longtime confidant may have made false statements during his congressional testimony, calling Rep. Adam Schiff (D-Calif.) a "con man" and "full of schiff."

Stone delivered an impassioned speech to a crowd of roughly three dozen attendees in a ballroom meant to fit hundreds at the conservative American Priority conference in Washington, D.C., days after he exercised his Fifth Amendment rights to reject a Democratic request for further congressional testimony.

He used the opportunity to not only repeatedly praise the president, but respond to Democrats who said that the former one-time Trump campaign adviser may have lied when he previously testified before Congress.

Schiff, the ranking member of the House Intelligence Committee who is expected to be the panel's chairman in the coming year, told ABC on Sunday that publicly released emails between Stone and special counsel witness Jerome Corsi don't match up with Stone's congressional testimony.

Stone's 2017 testimony before the committee "needs to be provided to the special counsel for consideration of whether perjury charges are warranted," Schiff said during the interview.

Stone hit back on Thursday, calling Schiff a "con man."

"The congressman is full of schiff," Stone said, earning a smattering of laughs. 

Read more here.

 

IT'S NOT HOTEL CALIFORNIA. HE JUST DOESN'T WANT TO LEAVE: WikiLeaks founder Julian Assange on Thursday rejected a deal brokered between Ecuador and the United Kingdom that would allow him to leave the Ecuadorian Embassy in London for the first time in six years, the U.K.'s Telegraph reported.

Ecuadorian President Lenín Moreno said Assange can choose to leave the embassy without the risk of being extradited for charges abroad.

"The way has been cleared for Mr. Assange to take the decision to leave in near-liberty," Moreno told The Telegraph, without elaborating on what "near-liberty" meant.

Assange's lawyer, Barry Pollack, told The Telegraph that the U.K.-Ecuador agreement was not acceptable because it did not protect Assange from being extradited to the United States. Read more here.

 

A LIGHTER CLICK: RIP Gawker.

 

NOTABLE LINKS FROM AROUND THE WEB:

Sen. Mark Warner says Chinese mobile app companies are a national security risk. (BuzzFeed News)

Lean In's Sheryl Sandberg problem. (The New York Times)

Tesla replaces general counsel with seasoned trial lawyer. (The Wall Street Journal)

Australia's encryption-busting law could impact global privacy. (Wired)

 
 
 
 
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Overnight Energy: Schumer demands climate measures in infrastructure bill | OPEC, Russia to cut oil output | EPA looks to ease Obama water rule

 
 
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SCHUMER DEMANDS CLIMATE POLICIES IN INFRASTRUCTURE BILL: Senate Minority Leader Charles Schumer (D-N.Y.) warned President Trump on Friday that any future infrastructure bill he wants to see in the new year "must" transition the U.S. toward renewable energy use.

In the letter, Schumer referred to the administration's own national climate report released in late November as reasons why swift action to stop climate change must be implemented.

"It is crucial that we immediately enact legislation to combat climate change and create millions of jobs. Therefore, any clean infrastructure package considered in 2019 must include policies and funding to transition to a clean energy economy and mitigate risks that the United States is already facing due to climate change," the top Senate Democrat wrote.

Schumer's request comes amid speculation lawmakers could turn to an infrastructure bill early next year. Trump has been calling for a comprehensive infrastructure package since the start of his presidency, but has been unable to accomplish that goal. In the past, he's called for $1.5 trillion in new spending on infrastructure.

Infrastructure is one area where Senate Democrats are hoping they can weave in important measures to thwart climate change, such as improvements to the electrical grid system, shifting incentives toward renewable energy use and creation of more car charging stations.

Schumer pushed many of the measures as a way to boost the economy, writing that they can create "millions" of jobs.

Read more.

 

TGIF! Welcome to Overnight Energy, The Hill's roundup of the latest energy and environment news.

Please send tips and comments to Timothy Cama, tcama@thehill.com, and Miranda Green, mgreen@thehill.com. Follow us on Twitter: @Timothy_Cama, @mirandacgreen, @thehill.

CLICK HERE to subscribe to our newsletter.

 

OPEC, RUSSIA TO CUT OIL OUTPUT: The Organization of Petroleum Exporting Countries (OPEC) on Friday teamed up with Russia to cut oil production in a bid to boost prices.

The group and Russia tentatively agreed at a meeting in Vienna to slash 1.2 million barrels per day of production, with 800,000 coming from OPEC and 400,000 from Russia and its allies, Reuters reported, citing sources in the countries that are part of the deal.

Oil trading prices surged as much as 5 percent to $63.32 per barrel after the news. Negotiators went back into a meeting later Friday to hash out details of the deal.

The cut came despite repeated pleas from President Trump over recent months for OPEC and Russia to keep production high and prices low.

"Hopefully OPEC will be keeping oil flows as is, not restricted. The World does not want to see, or need, higher oil prices!" Trump tweeted Wednesday, ahead of the Vienna meeting.

Read more.

 

EPA TO PROPOSE EASING WATER RULE: The Trump administration is poised to ease an Obama-era water rule, shrinking the number of waterways that are protected from industry pollutants.

The Environmental Protection Agency is expected to propose changing the definition of "Waters of the U.S." to erase federal protections on some waters. The change would cover wetlands not connected to larger waterways or riverbeds that only flow after rainfall, according to an EPA outline obtained by E&E News.

The Trump administration has long sought to weaken the burdens placed on industry under the Waters of the U.S. rule, known as WOTUS and established under former President Obama in 2015. The rule defines which bodies of water are subject to federal jurisdiction under the Clean Water Act.

The Clean Water Act was first established in the 1970s to give the federal government authority to regulate pollution discharges into waterways.

In June 2017, the EPA first announced steps to uphold President Trump's campaign promise to repeal and replace the 2015 regulation. Trump took aim at the rule during his presidential campaign, calling WOTUS "one of the worst examples of federal regulation."

The proposal said federal officials would go back to enforcing a guidance document from 2008 when deciding whether a waterway is subject to federal oversight for pollution control purposes.

Court fight: In February of this year, the EPA under then-Administrator Scott Pruitt suspended the WOTUS rule from implementation for two years, promising to rewrite it to "reduce confusion and provide certainty to America's farmers and ranchers."

But in August that decision was put on a hold by a judge in 26 states.

The federal judge for the District Court of South Carolina ruled with environmentalists that the administration failed to seek public comment on the substance of the rule or the implications of delaying the regulation by two years.

However, injunctions from district courts in North Dakota and Georgia kept the rule from being re-implemented in 24 states.

Read more here.

 

OUTSIDE THE BELTWAY:

Dozens of activists occupied Ireland's environment agency Friday to push for more aggressive climate action, the Irish Times reports.

Exports of solar panels from China shot up in the third quarter, Bloomberg reports.

Virginia regulators rejected Dominion Energy's annually filed long-term plan for electricity in the state, the first time such a plan has been turned down, the Virginia Mercury reports.

 

IN CASE YOU MISSED IT:

Check out Friday's stories ...

-EPA to propose easing Obama water rule

-Schumer to Trump: Future infrastructure bill must combat climate change

-OPEC, Russia agree to cut oil output

 
 
 
 
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