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2018年12月12日 星期三

Human versus machine intelligence, how to vaccinate your data, more

 


 
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IAB's in-app ad viewability and measurement SDK hits 2 billion devices

 

Dec 12, 2018 by Robin Kurzer

The OM SDK has achieved adoption by 17 companies.

 
From MarTech Today
 
Human vs machine intelligence: how to win when 'duplicate' content is unique
  Dec 11, 2018 by Sponsored Content: OnCrawl

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It's common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

From Marketing Land
 
What email marketers should know about Alexa's latest feature
  Dec 11, 2018 by Greg Sterling

If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.

 
Hulu launches new private marketplace for its OTT ad inventory
  Dec 11, 2018 by Ginny Marvin

The new programmatic marketplace will launch at the start of the new year.

 
How to vaccinate your data from potential exposure
  Dec 11, 2018 by Adam Corey

Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.


 
 

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News Alert: Cohen saga reaches dramatic climax in federal court

 
 
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Cohen saga reaches dramatic climax in federal court
President Trump’s former personal attorney Michael Cohen will be sentenced on Wednesday, capping off months of public scrutiny that saw him morph from a fierce defender of Trump into a key witness for federal investigators probing possible wrongdoing by the president.

Cohen faces sentencing for nine federal charges, including campaign finance violations stemming from a scheme to pay off women alleging affairs with Trump and a false-statements charge brought about in connection with special counsel Robert Mueller’s Russia investigation.

His appearance in a federal court in Manhattan promises high drama, coming days after federal prosecutors in New York recommended he serve “substantial” prison time despite his ongoing cooperation in the Mueller probe and assistance in other active law enforcement investigations.
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News Alert: House Dems talking more about impeaching Trump

 
 
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House Dems talking more about impeaching Trump
House Democrats are talking more about impeachment following a new round of allegations against President Trump, but they make clear that the time is not right — at least not yet.

While Democratic leaders say they want to wait for special counsel Robert Mueller’s final report, they will likely come under enormous pressure from the left to move forward with impeachment proceedings at some point in 2019.
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