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2019年1月2日 星期三

News Alert: McConnell suggests shutdown could last for weeks

 
 
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McConnell suggests shutdown could last for weeks
Senate Majority Leader Mitch McConnell (R-Ky.) after a White House meeting with President Trump and other congressional leaders said Wednesday that the partial government shutdown could continue for days or even weeks.    

"It was a civil discussion. We're hopeful that somehow in the coming days and weeks we'll be able to reach an agreement," McConnell told reporters, opening the door to a lengthy shutdown that is already in its 12th day. 
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News Alert: Second White House meeting scheduled as shutdown drags toward week three

 
 
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Second White House meeting scheduled as shutdown drags toward week three
A partial government shutdown showed no signs of ending Wednesday as congressional leaders left what appeared to be an unproductive meeting with President Trump.

Before and after the meeting, there was little if any sign of compromise.
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WaPo engineer unleashes epic tweetstorm, top 10 columns of 2018, more

 


 
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Year in Review: Top 10 martech columns of 2018

 

Dec 27, 2018 by Wendy Almeida

Here's a roundup of the most read columns from our expert martech contributors this year.

 
From MarTech Today
 
Voice-based AI means brands must take an omnichannel approach with consumers
  Dec 28, 2018 by Rex Briggs

Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.

 
Fake, fake, fake: Epic tweetstorm targets marketing's metrics house of cards
  Dec 27, 2018 by Robin Kurzer

Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.

 
5 martech predictions for 2019 that marketers should be thinking about now
  Dec 26, 2018 by Robin Kurzer

Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.

 
How martech vendors jockeyed for position in 2018
  Dec 26, 2018 by Barry Levine

From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.

 
The most significant martech deals of 2018 and what they mean for the landscape
  Dec 24, 2018 by Robin Kurzer

Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.

 
Without marketing strategy, the LUMAscape is one hand clapping
  Dec 24, 2018 by Tim Burke

Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.

 
Digital marketing's 2018 'Naughty and Nice' just might surprise you
  Dec 24, 2018 by Barry Levine

Blockchain and AI can't yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.

From Marketing Land
 
Build more emotionally engaging experiences with a personalized data strategy
  Dec 28, 2018 by Rakhi Patel

Here are three audience management strategies marketers can use to supply new and captivating content.

 
What Amazon Advertising's big 2018 advancements will mean for 2019
  Dec 28, 2018 by Ginny Marvin

The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.

 
Publishers using real-time data can help their bottom line, here's how
  Dec 27, 2018 by Jason Downie

It's time publishers caught up to marketers on the personalization front. These three strategies can help.

 
Alexa's stellar holiday season bodes well for smart speakers, connected technology
  Dec 27, 2018 by Robin Kurzer

Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017.

 
Ask an SMXpert: New approaches in customization can build better analytics reports
  Dec 27, 2018 by Wendy Almeida

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

 
Merkle launches bidding platform tailored for Amazon sponsored brand ads
  Dec 24, 2018 by Ginny Marvin

The proprietary platform was developed to meet growing client demand for bidding at scale.


 
 

Marketing technology management — MarTech — is the fabric of the future

If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

 

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