WaPo engineer unleashes epic tweetstorm, top 10 columns of 2018, more

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Year in Review: Top 10 martech columns of 2018   Dec 27, 2018 by Wendy Almeida Here's a roundup of the most read columns from our expert martech contributors this year.

From MarTech Today

Voice-based AI means brands must take an omnichannel approach with consumers   Dec 28, 2018 by Rex Briggs Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.

Fake, fake, fake: Epic tweetstorm targets marketing's metrics house of cards   Dec 27, 2018 by Robin Kurzer Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.

5 martech predictions for 2019 that marketers should be thinking about now   Dec 26, 2018 by Robin Kurzer Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.

How martech vendors jockeyed for position in 2018   Dec 26, 2018 by Barry Levine From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.

The most significant martech deals of 2018 and what they mean for the landscape   Dec 24, 2018 by Robin Kurzer Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.

Without marketing strategy, the LUMAscape is one hand clapping   Dec 24, 2018 by Tim Burke Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.

Digital marketing's 2018 'Naughty and Nice' just might surprise you   Dec 24, 2018 by Barry Levine Blockchain and AI can't yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.

From Marketing Land

Build more emotionally engaging experiences with a personalized data strategy   Dec 28, 2018 by Rakhi Patel Here are three audience management strategies marketers can use to supply new and captivating content.

What Amazon Advertising's big 2018 advancements will mean for 2019   Dec 28, 2018 by Ginny Marvin The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.

Publishers using real-time data can help their bottom line, here's how   Dec 27, 2018 by Jason Downie It's time publishers caught up to marketers on the personalization front. These three strategies can help.

Alexa's stellar holiday season bodes well for smart speakers, connected technology   Dec 27, 2018 by Robin Kurzer Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017.

Ask an SMXpert: New approaches in customization can build better analytics reports   Dec 27, 2018 by Wendy Almeida Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

Merkle launches bidding platform tailored for Amazon sponsored brand ads   Dec 24, 2018 by Ginny Marvin The proprietary platform was developed to meet growing client demand for bidding at scale.

From Around The Web

EU's Historic Android Antitrust Fine Did Little To Stop Google: Report, Android Headlines

Marketers — your customers don't think your AI and machine learning plans will work | ITProPortal, ITProPortal

PixelMe raises $1.3 million for its retargeting URL shortener, TechCrunch

The Top 10 Changes to Come to Marketing and Technology, According to Marketers, AdWeek

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