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2019年1月29日 星期二

SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more

 


 
Featured story
 

Google adds voice input and spoken results to mobile web search

 

Jan 29, 2019 by Greg Sterling

The search giant appears to be conditioning searchers to use voice across all platforms.

 
From Search Engine Land
 
What customers expect in the age of AI
  Jan 29, 2019 by Digital Marketing Depot

Making big purchase decisions can be stressful, especially when the products are complex or expensive. People don't just roll the dice. Buyers expect brands to not only understand their concerns, but to address them in a way that provides value along each step of the decision-making process. ‍

 
How to know when it's time to pay for search analytics tools
  Jan 29, 2019 by Amy Gesenhues

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

 
Save your grant account from suspension with this script
  Jan 29, 2019 by Daniel Gilbert

Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension.

From Marketing Land
 
Two months in, Facebook Attribution gets mixed reviews
  Jan 29, 2019 by Amy Gesenhues

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as impressed.

 
2019 Marketing Trends
  Jan 29, 2019 by Digital Marketing Depot

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy.

 
Best practices for a new era of brand safety
  Jan 29, 2019 by Danny Macdonald

A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs.

 
Are brands behind the times when it comes to gender stereotypes in ads?
  Jan 28, 2019 by Amy Gesenhues

A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.

 
Data: Walmart wins holiday store visits, Sears' failure is likely JCPenney and Kohl's gain
  Jan 28, 2019 by Greg Sterling

Mobile location data reveal shopping patterns and competitive insights that marketers can exploit.


 
 

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