網頁

2019年1月28日 星期一

Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry

 


 
Featured story
 

Assessing multi-touch attribution's value: Is it worth the effort?

 

Jan 25, 2019 by Barry Levine

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.

 
From MarTech Today
 
CDP Optimove adds ability to test campaign strategies
  Jan 25, 2019 by Barry Levine

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.

 
MarTech Today Research: A marketer's guide to enterprise SEO platforms
  Jan 25, 2019 by Amy Gesenhues

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.

 
The B2B Marketer's Lead Generation Field Guide
  Jan 25, 2019 by Digital Marketing Depot

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your […]

 
The MarTech Minute: Freshworks' messaging tools, new personalization for Instapage, more
  Jan 25, 2019 by Robin Kurzer

The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land
 
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
  Jan 25, 2019 by Amy Gesenhues

CEO Mark Zuckerberg's messaging unification plan could have significant implications for advertisers.

 
3 reasons chatbots are transforming the automotive industry
  Jan 25, 2019 by Robin Shapiro

By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.


 
 

Marketing technology management — MarTech — is the fabric of the future

If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

 

Connect with us on:

Get the MarTech Today App:


Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

沒有留言:

張貼留言