While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your […]
If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!
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