Marketing Day: Facebook's app unification plan, chatbots transforming the auto industry, more

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NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger   Jan 25, 2019 by Amy Gesenhues CEO Mark Zuckerberg's messaging unification plan could have significant implications for advertisers.

From Marketing Land

How to create landing pages that convert Jan 25, 2019 by Digital Marketing Depot Landing pages can make or break your digital marketing.

3 reasons chatbots are transforming the automotive industry Jan 25, 2019 by Robin Shapiro By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.

Facebook launches rebranded 'auto inventory ads,' expands retargeting Jan 25, 2019 by Amy Gesenhues The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network.

Slow pages hurt conversions, but marketers aren't in a hurry to fix them Jan 25, 2019 by Greg Sterling Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.

From MarTech Today

Assessing multi-touch attribution's value: Is it worth the effort? Jan 25, 2019 by Barry Levine While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.

Online Marketing News From Around The Web   Continuing our work to improve recommendations on YouTube , Official Youtube Blog   Advertisers seek assurances from Instagram after brand safety issue, but won't pull ads, Digiday   Everything You Need to Know About Micro-Influencer Marketing , Marketo   Football fans less likely to use apps during Super Bowl, study finds , Mobile Marketer   How to Optimize B2B Landing Pages for New Leads , Practical Ecommerce   More than Half of U.S. Brands Are Selling on Amazon , Multichannel Merchant   To Be Best Positioned For 2020, Brands Must Create Strategies In 2019 To Evolve Their Mar Tech , AdExchanger   Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger , The New York Times

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