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2019年1月31日 星期四

SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console

 


 
Featured story
 

Bing lets webmasters submit 10,000 URLs per day through Webmaster Tools

 

Jan 31, 2019 by Barry Schwartz

How about a 1000x increase in the number of URLs you can submit to Bing in a day?

 
From Search Engine Land
 
Client in-housing, competition for talent top digital agency concerns
  Jan 31, 2019 by Ginny Marvin

Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.

 
Getting started with Google Search Console
  Jan 31, 2019 by Detlef Johnson

In this first part of our in-depth exploration of the new Google Search Console, we'll explain the overview section, Performance report and URL inspector.

 
New Google Search Console adds a security issues section
  Jan 30, 2019 by Barry Schwartz

In anticipation of the old Google Search Console going away, Google has moved the security issues into the new version.

From Marketing Land
 
Quora adds search-like keyword targeting, Auction Insights for advertisers
  Jan 31, 2019 by Ginny Marvin

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.

 
Agencies say search, social spend will rise, but increases target 5 platforms
  Jan 31, 2019 by Ginny Marvin

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.

 
11 paid search tactics that drive quality inbound calls
  Jan 31, 2019 by Digital Marketing Depot

Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?

 
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
  Jan 31, 2019 by Amy Gesenhues

According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.

 
Where is Google Attribution?
  Jan 31, 2019 by Ginny Marvin

Google's free attribution tool made a big splash in 2017. Where does it stand now?

 
3 powerful ways to maximize data to grow your e-commerce business
  Jan 31, 2019 by Ronald Dod

Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.

 
Blissfully wants to make cloud app management as carefree as its name
  Jan 30, 2019 by Barry Levine

The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.


 
 

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