Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs.
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what's more — they're eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.
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