YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns

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YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift   Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution.

From MarTech Today

Blissfully wants to make cloud app management as carefree as its name   Jan 30, 2019 by Barry Levine The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.

From Marketing Land

Client in-housing, competition for talent top digital agency concerns   Jan 30, 2019 by Ginny Marvin Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.

Meet Netflix, NPR, and The New York Times at MarTech   Jan 30, 2019 by Scott Brinker The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what's more — they're eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.

Cross-domain analytics tracking: Why you may not need it   Jan 30, 2019 by Alan K'necht Implementing a cross-domain tracking solution isn't the answer to poorly configured websites. Here's why.

From Around The Web

3 Ways AI and Chatbots Will Transform Retail in 2019, Multichannel Merchant

Partnering with researchers at UC Berkeley to improve the use of machine learning, Twitter

The Future of Ecommerce in 2019: 10 Insights from the Leaders & Data, Shopify

Marketing Technology Primer on "What is Sentiment Analysis," MarTech Series>

Whiskey Tech: Is This Robot The Future Of Whiskey? Forbes

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