SearchCap: Google AMP errors, Google My Business messaging, Search Engine Land Awards

2019年1月28日星期一

SearchCap: Google AMP errors, Google My Business messaging, Search Engine Land Awards

Featured story

DuckDuckGo is growing fast but not enough to grab SEOs' attention

Jan 28, 2019 by Greg Sterling

The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.

From Search Engine Land

	Google My Business messaging via SMS to end, but where is the alternative?
	Jan 28, 2019 by Joy Hawkins The end of SMS messaging on the GMB dashboard will have a sizable – and negative – impact on marketing agencies and large enterprises. Here's why.

	Google AMP errors widely reported by webmasters and publishers
	Jan 28, 2019 by Barry Schwartz Seeing AMP errors over the past few days, don't run to fix them just yet - it might be a bug on Google's end.

	Learn how to build an online to offline attribution model for local businesses
	Jan 28, 2019 by Brian Smith Offline pickup with online ordering and coupons are just a couple of ways you can build your ideal local attribution stack.

	Amazon advertising attribution: Here's how it works
	Jan 28, 2019 by Trevor George There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.

	Want to speak at SMX London? Here's how
	Jan 28, 2019 by Chris Sherman The agenda for our upcoming SMX London 2019 show is live and we've opened up our "speaking pitch" form for select sessions for the show.

	Entries are open for the 2019 Search Engine Land Awards
	Jan 25, 2019 by Pamela Parker Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.

	MarTech Today Research: A marketer's guide to enterprise SEO platforms
	Jan 25, 2019 by Amy Gesenhues The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.

From Marketing Land

MarTech Today Research: A marketer's guide to enterprise SEO platforms

Jan 25, 2019 by Amy Gesenhues

The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.

Assessing Multi-Touch Attribution's value: Is it worth the effort?

Jan 25, 2019 by Barry Levine

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.

CDP Optimove adds ability to test campaign strategies

Jan 25, 2019 by Barry Levine

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.