Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program

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Salesforce Marketing Cloud launches new analytics tools powered by Datorama   Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered by Datorama.

From MarTech Today

Marketing to millennials: It's about loyalty and personalization Jan 24, 2019 by Erick Rowe Let customers see your brand as a projection of themselves and leverage tech to create a tailored experience.

Facebook launches brand safety certification program with DoubleVerify, OpenSlate as launch recipients Jan 24, 2019 by Amy Gesenhues DoubleVerify and OpenSlate are the first ad tech companies to receive certification in Facebook's new brand safety program for marketing partners.

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