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2019年1月30日 星期三

New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews

 


 
Featured story
 

InsideSales' new study: AI is 'becoming a way of life' for sales

 

Jan 29, 2019 by Barry Levine

Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year's report.

 
From MarTech Today
 
How to know when it's time to pay for search analytics tools
  Jan 29, 2019 by Amy Gesenhues

SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.

 
Two months in, Facebook Attribution gets mixed reviews
  Jan 29, 2019 by Amy Gesenhues

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as impressed.

 
New survey finds cable cord-cutting is popular across the US
  Jan 29, 2019 by Barry Levine

For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.

 
Meet Netflix, NPR, and The New York Times at MarTech
  Jan 29, 2019 by Scott Brinker

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what's more — they're eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]

From Marketing Land
 
2019 Marketing Trends
  Jan 29, 2019 by Digital Marketing Depot

Marketing isn't what it used to be. There's big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.


 
 

Marketing technology management — MarTech — is the fabric of the future

If you're looking for a conference that will prep you to navigate the marketing complexities, technologies, and organizational challenges you face daily -- MarTech® is the place to be. Join us April 3-5, 2019 in San Jose, CA for best practices and relevant case studies from senior marketers. Explore the possibilities at the intersection of marketing, technology, and management. View rates and register now!

 

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