SearchCap: Google updates, SEO education, A/B testing

Featured story

Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup   Jan 25, 2019 by Barry Schwartz Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.

From Search Engine Land

How to keep your SEO team (and yourself) relevant   Jan 25, 2019 by Grant Oster Ongoing education, conferences and case study discussions not only help clients but also your own career growth.

Fighting brand fatigue through A/B testing   Jan 25, 2019 by Duane Brown Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.

4 building blocks to help your brand's SEO strategy succeed   Jan 24, 2019 by Danielle Savin Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

From Marketing Land

Facebook launches rebranded 'auto inventory ads,' expands retargeting   Jan 25, 2019 by Amy Gesenhues The new ad product launches globally to all dealerships starting on January 25, 2018, and will be available on Facebook, Instagram and Audience Network.

Slow pages hurt conversions, but marketers aren't in a hurry to fix them   Jan 25, 2019 by Greg Sterling Faster-loading sites was at the bottom of a list of marketing priorities according to an Unbounce survey.

Search News From Around The Web

Does Google Use Schema to Write Answer Passages for Featured Snippets?, Go Fish Digital

Google Discover surfacing 'Posts on Google' from brands and artists, 9to5Google

Google Says Disavowing Bad Links May Help Google Algorithmically Trust Your Links, Search Engine Roundtable

Google Urged the U.S. to Limit Protection For Activist Workers, Bloomberg

Oracle v. Google and the future of software development, Google Blog

Redirects: One Way to Make or Break Your Site Migration - Whiteboard Friday, Moz

Updating the minimum required PHP version for the Google Ads API client library for PHP (AdWords and Ad Manager), Google Ads Developer Blog

Become a legendary search marketer. Attend SMX West, January 30-31! Are you looking to drive campaign success, validate your search marketing approach, and connect with the search community? Attend Search Engine Land's SMX West, January 30-31, 2019 for 30+ expert led sessions, networking, amenities, and more. Learn from the experts who know PPC, SEO, social, analytics, retail, and mobile better than anyone. You'll spend less time out of the office and gain amazing actionable tactics… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us