Marketing Day: Super Bowl LIII's digital ads, Digitally native vertical brands, Optimove adds new features

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CBS packaging Super Bowl LIII digital stream spots with linear   Jan 28, 2019 by Robin Kurzer The media company offered up digital inventory to national advertisers only.

From Marketing Land

The digital natives are restless Jan 28, 2019 by Lewis Gersh Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating "tactile extensions" to further their reach.

MarTech Today Research: A marketer's guide to enterprise SEO platforms   Jan 25, 2019 by Amy Gesenhues The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.

Assessing Multi-Touch Attribution's value: Is it worth the effort?   Jan 25, 2019 by Barry Levine While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA's complexity.

CDP Optimove adds ability to test campaign strategies   Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.

From MarTech Today

OpenX becomes first major ad exchange to operate completely in the cloud Jan 28, 2019 by Barry Levine OpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based marketing.

Online Marketing News From Around The Web   Charting a Course for an Oversight Board for Content Decisions, Facebook Newsroom   Component manufacturing drives Apple's US job creation, Apple   Deadline Approaching: Re-request Permissions for Marketing API and Lead Ads Retrieval API, Facebook for Developers   Facebook Watch Struggles to Deliver Hits or Advertisers, Bloomberg   How Facebook Trains Content Moderators to Put Out 'PR Fires' During Elections, Motherboard   Marketers Must Step Back From Personalization And Automation, AdExchanger   Martech and mindfulness, Chief Marketing Technologist   The Basics of Multivariate Testing for a Massive Conversion Boost, Crazy Egg

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