Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads

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Client in-housing, competition for talent top digital agency concerns   Jan 30, 2019 by Ginny Marvin Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.

From Marketing Land

Facebook pulls Research app after backlash over use of teen data   Jan 30, 2019 by Amy Gesenhues Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data.

Meet Netflix, NPR, and The New York Times at MarTech   Jan 30, 2019 by Scott Brinker The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what's more — they're eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.

Cross-domain analytics tracking: Why you may not need it   Jan 30, 2019 by Alan K'necht Implementing a cross-domain tracking solution isn't the answer to poorly configured websites. Here's why.

Reddit launches cost-per-click ads   Jan 30, 2019 by Amy Gesenhues Campaign objectives for the new ads include reach, video views, traffic and conversions.

Creative, short-form video: The secret weapon in getting Gen Z on board with your brand   Jan 30, 2019 by Katherine Hays Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.

Case study: A tale of two insights and why they are not all created equal   Jan 30, 2019 by Gary Ellis Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.

InsideSales' new study: AI is 'becoming a way of life' for sales   Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year's report.

From Search Engine Land

Now your Google text ads can show on YouTube search results, too   Jan 30, 2019 by Ginny Marvin Google says early tests have shown similar performance results for text ads on YouTube and Google Search.

Agencies say search, social spend will rise, but increases target 5 platforms   Jan 30, 2019 by Ginny Marvin While Amazon and LinkedIn cracked the top five, our survey finds second-tier platforms are much less likely to see spending increases in the coming year.

Targeted SEO: Here's how to grow a page from 200 visits per month to 30,000   Jan 30, 2019 by Andrew Dennis Pages need to be optimized, linkable and have search opportunity to grow.

Bing offers a trio of new local search APIs   Jan 30, 2019 by Greg Sterling Each one performs different but complementary functions for enterprises and app developers.

Online Marketing News From Around The Web   3 Ways AI and Chatbots Will Transform Retail in 2019, Multichannel Merchant   5 Statistics to Guide Your Marketing Resource Decisions in 2019, Convince and Convert   A Marketer's Guide to Winning at Sales, The AdStage Blog   Blurred Lines As Performance And Brand Marketing Coalesce, AdExchanger   How to Use "First Principles" to Create Disruption With Your Marketing, www.cmswire.com   Partnering with researchers at UC Berkeley to improve the use of machine learning, Twitter   The Future of Ecommerce in 2019: 10 Insights from the Leaders & Data, Shopify   TikTok is quietly testing ads, Digiday   What is email source code and why should I care?, My Emma

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