Facebook ad revenue, paid search tactics and the status of Google Attribution

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories   Jan 31, 2019 by Amy Gesenhues According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.

From MarTech Today

The New 5Ps of Marketing   Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there's a new marketing mix that you need to be versed in. Join us as […]

From Marketing Land

11 paid search tactics that drive quality inbound calls   Jan 31, 2019 by Digital Marketing Depot Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?

Where is Google Attribution?   Jan 31, 2019 by Ginny Marvin Google's free attribution tool made a big splash in 2017. Where does it stand now?

From Around The Web

As Voice Gets Established, Brands Grapple with Implementation, Street Fight

Tech-Driven Innovation: The Inevitable And Revolutionary Future Of IT, Forbes

San Francisco could be the first to ban facial recognition, Wired

Simple tech tweaks can make a big difference, Tech Radar

Pushing AI Into The Mainstream, Semiconductor Engineering

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News Alert: Dems warn against deporting former Trump golf course workers

View in your browser     Dems warn against deporting former Trump golf course workers Democrats are warning the administration to tread carefully in its treatment of the undocumented immigrants alleging workplace abuses at President Trump’s golf courses. The former employees who have come forward recently toured Democratic offices on Capitol Hill, received calls of support and even a State of the Union invitation. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2019 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.

News Alert: Democrats are zeroing in on Treasury’s Mnuchin

View in your browser     Democrats are zeroing in on Treasury’s Mnuchin Democrats have a new investigative target: Treasury Secretary Steven Mnuchin. The leaders of three powerful House committees are requesting a trove of documents related to the Treasury Department’s decision to lift sanctions on companies tied to Oleg Deripaska, a prominent Russian oligarch linked with Russian President Vladimir Putin. Read the full story here           Did a friend forward you this email? Sign up for News Alerts     Forward News Alerts     You Might Like       Privacy Policy  |  Manage Subscriptions  |  Unsubscribe  |  Email to a friend  |  Sign Up for Other Newsletters   The Hill 1625 K Street, NW 9th Floor, Washington DC 20006 ©2019 Capitol Hill Publishing Corp., a subsidiary of News Communications, Inc.