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2019年2月6日 星期三

SearchCap: Google Search Console changes, hotel check-in/out data, search ad tracking

 


 
Featured story
 

Google Search Console to consolidate Search Performance reports to canonical URL

 

Feb 6, 2019 by Barry Schwartz

Big changes are coming to how Google reports on your data within Google Search Console.

 
From Search Engine Land
 
Pixel problems: Troubleshooting your paid media tracking implementation
  Feb 6, 2019 by Simon Poulton

Here are tips to avoid tracking problems with GoogleAds and BingAds by carefully managing tags and also learn to identify solutions for some common mistakes.

 
Google My Business supports hotel check-in and check-out times
  Feb 6, 2019 by Barry Schwartz

Google is now giving hotels a way to communicate even more about their properties to customers.

From Marketing Land
 
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
  Feb 6, 2019 by Robin Kurzer

The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.

 
What impact will 5G have on marketing and advertising?
  Feb 6, 2019 by Barry Levine

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.

 
SMX Advanced registration is open!
  Feb 6, 2019 by Marketing Land

Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. 

 
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
  Feb 6, 2019 by Amy Gesenhues

Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last quarter.

 
Super Bowl ads show Alexa as part of daily life
  Feb 6, 2019 by Greg Sterling

Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel themselves.

 
Here's why marketers should care about Microsoft's Cortana
  Feb 6, 2019 by Adam Dorfman

With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

 
The in-housing trend is all about data
  Feb 6, 2019 by Clint Tasset

In 2019, we'll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams.


 
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

Connect with us on:

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Like what you see? Check out Search Engine Land's other email newsletters here.
 
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This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Marketing Day: Spotify acquires two podcast companies, Alexa in SuperBowl ads, more

 


 
Featured story
 

Super Bowl ads show Alexa as part of daily life

 

Feb 6, 2019 by Greg Sterling

Brands were using virtual assistants to sell their' products during the big game, though assistants have yet to materialize as a marketing channel themselves.

 
From Marketing Land
 
Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
  Feb 6, 2019 by Robin Kurzer

The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.

 
SMX Advanced registration is open!
  Feb 6, 2019 by Marketing Land

Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open! 

 
Here's why marketers should care about Microsoft's Cortana
  Feb 6, 2019 by Adam Dorfman

With Microsoft's focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

 
The in-housing trend is all about data
  Feb 6, 2019 by Clint Tasset

In 2019, we'll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams.

 
Why ARF thinks marketers should reconsider their personalization strategy
  Feb 5, 2019 by Robin Kurzer

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
What impact will 5G have on marketing and advertising?
  Feb 6, 2019 by Barry Levine

Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.

 
Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
  Feb 6, 2019 by Amy Gesenhues

Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last quarter.


Online Marketing News From Around The Web
 
Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics, Matrix for Media
 
50% of retailers list a mobile shopping app as a top priority, Retail Dive
 
73% of media buyers favor programmatic in-app ads, study finds, Mobile Marketer
 
Bloomberg Media has developed technology to connect its TV and digital ad inventory, Digiday
 
Facebook turnover: The woman who's been leading Facebook's PR team is leaving, Recode
 
Marketers Should Treat Data As A Pre-Tangible Asset, AdExchanger
 
Retail chief Ahrendts leaving Apple, Seeking Alpha
 

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5!

Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

 

Connect with us on:

Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

Breaking News: Fairfax accuser says consensual situation 'quickly turned into a sexual assault'

 
 
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Fairfax accuser says consensual situation 'quickly turned into a sexual assault'
Vanessa Tyson, a professor who has accused Virginia Lt. Gov. Justin Fairfax (D) of sexual assault, issued her first statement Wednesday detailing her allegation against him.

“What began as consensual kissing quickly turned into a sexual assault," Tyson, a college professor from California, said in the statement. "Mr. Fairfax forced me to perform oral sex on him." 

Tyson has accused Fairfax of sexually assaulting her at the 2004 Democratic National Convention in Boston, which Fairfax has denied.

The lieutenant governor issued a statement earlier Wednesday maintaining that his interaction with Tyson was consensual.
Read the full story here
 
 
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