Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy.
What happens when your role is the same as your target customer's? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.
The amount of time people spend watching an ad varies by context, but the ad's value shouldn't be considered proportional to its watch time, per Facebook.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of team organization and talent development, all while facing digital disruption and demands.
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
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