Marketing Day: Updates to Snapchat Stories, Twitter loses its COO & more

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Twitter COO Anthony Noto leaving company to become CEO of troubled SoFi   Jan 23, 2018 by Greg Sterling Wall Street sees the loss of Noto as a blow to the social media company.

From Marketing Land

News Corp's Rupert Murdoch calls (again) for payments from Silicon Valley Jan 23, 2018 by Greg Sterling Murdoch wants Facebook and Google to pay news publishers a 'carriage fee.'

Snapchat will let non-users see Stories outside its app but won't show them ads (yet) Jan 23, 2018 by Tim Peterson People will be able to share links to view Snapchat Official Stories, Our Stories and Search Stories on Snapchat's site.

Got a few minutes? Do a 5-point email audit Jan 23, 2018 by Ryan Phelan How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.

AdStage makes the shift from ad management to campaign analytics & automation platform Jan 23, 2018 by Ginny Marvin The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.

The 7 biggest trends driving customer loyalty Jan 23, 2018 by Sponsored Content: CrowdTwist A marketer's guide to increasing customer retention and generating loyalty.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Bolt launches 'zero fraud' end-to-end online payments platform   Jan 23, 2018 by Robin Kurzer The company says its layered payment stack aims to "re-engineer commerce."

A new era of personalization: The hyperconnected customer experience   Jan 23, 2018 by Andy Betts In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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