SearchCap: Bing Hotel search ads, AMP rankings & SEO AI

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Will AMP improve your rankings? How to set up an AMP test   Jan 23, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site.

From Search Engine Land

Don't miss your chance to save $300 on a ticket to SMX West! Book now!   Jan 23, 2018 by Search Engine Land We're excited to bring SMX West 2018 to San Jose, California, March 13-15! The agenda is posted, the speakers are selected, but these Early Bird rates won't be around much longer. Book your ticket by February 3 and enjoy $300 off on-site rates.

Bing Hotel Ads moving out of beta to general release with Koddi   Jan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing.

How AI can uncover new insights and drive SEO performance   Jan 23, 2018 by Jim Yu Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior.

The 7 biggest trends driving customer loyalty   Jan 23, 2018 by Sponsored Content: CrowdTwist According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year.

From Marketing Land

News Corp's Rupert Murdoch calls (again) for payments from Silicon Valley Jan 23, 2018 by Greg Sterling Murdoch wants Facebook and Google to pay news publishers a 'carriage fee.'

Snapchat will let non-users see Stories outside its app but won't show them ads (yet) Jan 23, 2018 by Tim Peterson People will be able to share links to view Snapchat Official Stories, Our Stories and Search Stories on Snapchat's site.

Twitter COO Anthony Noto leaving company to become CEO of troubled SoFi Jan 23, 2018 by Greg Sterling Wall Street sees the loss of Noto as a blow to the social media company.

Got a few minutes? Do a 5-point email audit Jan 23, 2018 by Ryan Phelan How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.

AdStage makes the shift from ad management to campaign analytics & automation platform Jan 23, 2018 by Ginny Marvin The company focuses on providing data from across paid channels to help revenue-generating marketers execute faster with better results.

The 7 biggest trends driving customer loyalty Jan 23, 2018 by Sponsored Content: CrowdTwist A marketer's guide to increasing customer retention and generating loyalty.

Search News From Around The Web

2018 SEO, Part 2: Algorithm Updates, 3Q Digital

Feature Release: Free Majestic Backlink Data for Everyone, DeepCrawl

Google Earth Pro 7.3.1 Released, Google Earth Blog

Google's John Mueller Gives Detailed SEO Advice To Webmaster Who Merged Four Sites, Search Engine Roundtable

IndexWatch: SEO Winners 2017 in Google UK, SISTRIX

Is Guest Blogging Good for SEO?, Hallam Internet

M-Dot Versus D-Top: How To Hack DeepCrawl's Test Site Feature To Compare Your Mobile And Desktop Sites, GSQI

Protecting Your Personal Data Has Never Been This Easy, Privacy, simplified.

SEO Competitor Analysis | The Complete Framework to Analyze Your Competition, cognitiveseo.com

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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