Marketing Day: YouTube’s top ads in December, content distribution & more

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Clash Royale's 'Epic Comeback' was #1 YouTube ad in December, Apple was top brand overall   Jan 10, 2018 by Amy Gesenhues Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.

From Marketing Land

How independent retailers can thrive in a volatile market   Jan 10, 2018 by Evan Magliocca As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.

5 content distribution strategies for 2018   Jan 10, 2018 by Sherry Bonelli So, you've created tons of content, but you still aren't gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.

The CMO, martech and 'marchitecture': Messaging that matters to customers   Jan 10, 2018 by Jim Yu What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

New report: The Internet of Things and blockchain tech are made for each other   Jan 10, 2018 by Barry Levine IoT devices are constantly talking about themselves, and shared ledger technologies just love to record it all, permanently.

What are you putting on the front burner? B2B marketing predictions and recommendations for 2018   Jan 10, 2018 by John Steinert To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year.

InMobi scoops up AerServ for $90 million   Jan 10, 2018 by Ginny Marvin The combination creates the largest programmatic video advertising platform, says InMobi.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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