SearchCap: New PageSpeed Insights, Google AdWords reviews & the Search Engine Land Awards

Featured story

Google PageSpeed Insights now uses real data from Chrome browser users   Jan 10, 2018 by Barry Schwartz Google has revamped their pagespeed tool to give more insights into how fast their pages really load.

From Search Engine Land

2018 Search Engine Land Awards open now   Jan 10, 2018 by Search Engine Land Exciting news! The 4th annual awards ceremony & celebration will be held in Seattle, WA during SMX Advanced and the entire industry is invited to participate!

Google is sunsetting AdWords Review extensions   Jan 10, 2018 by Ginny Marvin The text ad extension will be removed from AdWords entirely next month.

YouTube SEO 101   Jan 10, 2018 by Stephan Spencer In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.

Looking back at 2018 in search: A time traveler's year in review   Jan 10, 2018 by Dave Davies What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year's major search developments will be.

From Marketing Land

How independent retailers can thrive in a volatile market Jan 10, 2018 by Evan Magliocca As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.

Clash Royale's 'Epic Comeback' was #1 YouTube ad in December, Apple was top brand overall Jan 10, 2018 by Amy Gesenhues Apple's three iPhone X ads owned nearly one-third of the 87.8 million views generated by brands in YouTube's December ad leaderboard.

The CMO, martech and 'marchitecture': Messaging that matters to customers Jan 10, 2018 by Jim Yu What is a 'marchitecture,' and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers' needs.

Search News From Around The Web

Google Assistant Now Natively Supports Podcasts, Recipes and News, SEO Skeptic

How to Get Started With the New AdWords Conversion Tag, Metric Theory

Pagination Tunnels - An Experiment in Crawlability and Click Depth, Portent

3 SEO quick wins to implement right now, Yoast

Google is Testing New Hotel Local Finder & Hotel Knowledge Panel UI, alakov.com

Google Search Console API To Get 16 Months Of Data Soon Also, Search Engine Roundtable

How many linking domains are shown in Search Console?, Branded3

How To Audit a Low Performing Adwords Account, PPC Hero

How To Rank In Voice Search (Dissecting The Quality Rater Guidelines), Ignite Visibility

How to Teach the Importance of SEO Across Your Org, Conductor

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