6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

6 AdWords strategies businesses can use to make love, not war on Valentine's Day   Feb 5, 2018 by Todd Saunders Give the gift of AdWords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

What's going on with Google brand CPC? Feb 1, 2018 by Andy Taylor Brands may be at Google's mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.

What the ROAS? A practical guide to improving return on ad spend Feb 1, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard shows how ROAS, or return on advertising spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

Bing Ads rolls out multiuser access with single sign-on Feb 1, 2018 by Susan Wenograd Multiple account management continues to become easier and more streamlined.

Google EU shopping rivals complain antitrust remedies aren't working Jan 31, 2018 by Greg Sterling They're demanding more changes, saying their problems have intensified rather than improved since June of 2017.

3 ways humans can do PPC better than machines alone Jan 31, 2018 by Sponsored Content: Optmyzr AI may be leading the wave of new AdWords capabilities, but humans can still add a ton of value to campaigns.

Bing Ads has a conversion tracking fix for Apple's Intelligent Tracking Prevention Jan 31, 2018 by Ginny Marvin Advertisers must enable auto-tagging of the Microsoft Click ID in their accounts to get consistent ad conversion tracking from Safari.

Bing Ads' new Audience Segmentation feature makes list performance comparisons a breeze Jan 30, 2018 by Ginny Marvin Advertisers can quickly see performance by search audience and benchmark against non-targeted users.

Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo Jan 29, 2018 by Ginny Marvin Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle's client base. Google spend growth slowed slightly from Q3.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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