9 misconceptions about GDPR, connecting dots with location data & EverString’s new Data Platform

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Here are 9 misconceptions about GDPR   Feb 1, 2018 by Barry Levine Small businesses are exempt. US-only companies are not at risk. 'Legitimate interest' allows marketing without consent. And other myths.

From MarTech Today

Apple announces best quarter with $88 billion in revenue, but iPhone sales disappoint   Feb 1, 2018 by Greg Sterling Company sold 77.3 million iPhones vs. Wall Street expectations of 80 million.

Google Q4 revenues of $32.3 billion beat expectations, but earnings disappoint   Feb 1, 2018 by Greg Sterling Aggregate paid clicks were up 43 percent, but CPCs were down 14 percent.

Take the 2018 Marketing Technology & Operations Salary Survey   Feb 1, 2018 by Robin Kurzer We'll share the results of this anonymous survey later this month.

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination   Feb 1, 2018 by Ginny Marvin Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.

Location data connect dots between fast food customers and their at-home TV habits   Feb 1, 2018 by Greg Sterling NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast-food chains were watching.

Facebook's Q4 ad revenue swells despite decreases in time spent and North American daily audience   Feb 1, 2018 by Tim Peterson What marketers need to know about Facebook's Q4 2017 earnings report.

EverString focuses on data accuracy with its new Data Platform   Feb 1, 2018 by Barry Levine The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques.

MarTech All Access passes are here. Snatch yours up now & save $500!   Feb 1, 2018 by MarTech Today MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us April 23-25 in San Jose.

From Marketing Land

GDN or DSP: How to decide   Feb 1, 2018 by Kevin Lee Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.

From Around The Web

Ad tech vendors offer customers rosy pictures of GDPR compliance, Digiday

Bringing the power of YouTube to more countries with YouTube Go, Official YouTube Blog

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