Chrome ad blocking arrives, the data protection officer & Forrester on GDPR readiness

Featured story

GDPR introduces a new job position: The data protection officer   Feb 16, 2018 by Robin Kurzer IAPP says that as many as 750,000 DPOs may be required worldwide to comply with the regulation.

From MarTech Today

FAQ: Google Chrome ad blocking is here. Everything you need to know   Feb 16, 2018 by Ginny Marvin How it works, who will be affected and what it means for advertisers, publishers and users.

New survey by people-based marketer Viant promotes marketing to identified users   Feb 16, 2018 by Barry Levine Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.

The MarTech Minute: mParticle/Drawbridge partnership, CloudJumper acquisition and more   Feb 16, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Revitalizing the long-term relationship between marketing and sales   Feb 16, 2018 by Josh Aberant Contributor Josh Aberant explains why the relationship between sales and marketing has changed — and how leading SaaS firms are leveraging it for growth.

Forrester report: About a third of companies say they're ready for GDPR but may not be   Feb 16, 2018 by Barry Levine Based on interviews with more than 3,000 companies in 10 countries, the report finds that some firms are underestimating the effort required.

Advanced Strategies for Effective Shopping Campaigns   Feb 16, 2018 by Digital Marketing Depot On February 22, join Third Door Media's Ginny Marvin and other paid digital experts as they explore the challenging retail shopping landscape and provide strategies and techniques to maximize your results.

The Dash Button was just the beginning: Expanding commerce everywhere   Feb 16, 2018 by Davor Sutija When the Amazon Dash Button launched, some thought it so impractical that it must be an April Fool's joke. Contributor Davor Sutija urges marketers to consider it a bridge to the future of always-available commerce.

Potential ballot initiative could bring GDPR-like privacy rules to California   Feb 16, 2018 by Greg Sterling It would apply to all businesses that use consumer data for commercial purposes and allow consumers to sue for damages.

From Marketing Land

A link-building case study: Using brand mentions and competitive linking tactics   Feb 16, 2018 by Andrew Dennis Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.

From Around The Web

Why Some Data Companies Are Selling Data As A Percent Of Media, AdExchanger

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