Influential’s new Watson-powered platform, Mobiquity’s blockchain layer & evaluating location data measurement providers

Featured story

Influential launches IBM Watson-powered platform to analyze a brand's social audience   Feb 21, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach its consumers.

From MarTech Today

Mobiquity launches a blockchain layer for maintaining a data trail   Feb 21, 2018 by Barry Levine The location data provider is one of the first to actually use blockchain technology for enhancing its platform.

Evaluating location data measurement providers? Here are 5 questions you should ask   Feb 21, 2018 by Gladys Kong Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.

From Marketing Land

Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts   Feb 21, 2018 by Amy Gesenhues New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.

Google AdSense launches new type of ad format that optimizes placements   Feb 21, 2018 by Robin Kurzer The company says that publishers who use Auto ads could see a revenue lift of up to 15%.

From Around The Web

Snapchat's phishing attack breached 50K accounts, Mobile Marketer

The Blueprint Guide to Mastering Video Ads on Facebook, Facebook Business

Why Data Alone Won't Produce Insights, CMS Wire

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