Marketing Day: Febreze’s Super Bowl ad, Instagram Stories & more

Featured story

Febreze aims to score another touchdown with this year's #BleepDontStink Super Bowl LII ad   Feb 1, 2018 by Amy Gesenhues P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.

From Marketing Land

Make 2018 a great year for your email program Feb 1, 2018 by Jose Cebrian What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.

GDN or DSP: How to decide Feb 1, 2018 by Kevin Lee Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.

Instagram triples length of Story ads with carousel format Feb 1, 2018 by Tim Peterson Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram's Stories feed.

MarTech All Access passes are here. Snatch yours up now & save $500! Feb 1, 2018 by Marketing Land 30+ sessions. 45+ experts. Exceptional networking. The martech insights & strategies you need. Secure your seat now!

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Take the 2018 Marketing Technology & Operations Salary Survey   Feb 1, 2018 by Robin Kurzer We'll share the results of this anonymous survey later this month.

DoubleClick Bid Manger testing features to improve digital & TV campaign coordination   Feb 1, 2018 by Ginny Marvin Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.

Location data connect dots between fast food customers and their at-home TV habits   Feb 1, 2018 by Greg Sterling NinthDecimal and TiVo determined which shows and cable networks the customers of the top fast-food chains were watching.

Facebook's Q4 ad revenue swells despite decreases in time spent and North American daily audience   Feb 1, 2018 by Tim Peterson What marketers need to know about Facebook's Q4 2017 earnings report.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us