Marketing Day: Quora ad-targeting options, Pepsi wins Twitter’s #BrandBowl & more

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Pepsi takes top honors in Twitter's inaugural #BrandBowl   Feb 5, 2018 by Tim Peterson The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.

From Marketing Land

Quora adds more contextual & behavioral ad-targeting options Feb 5, 2018 by Ginny Marvin The platform is steadily enhancing its advertising offerings.

Data is a tough topic for businesses, especially for retailers Feb 5, 2018 by Evan Magliocca There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.

Tech executives unite in initiative to push back against technology Feb 5, 2018 by Greg Sterling Smartphone addiction is the new smoking.

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Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?   Feb 5, 2018 by Greg Sterling Apple's HomePod with Siri comes to market later this week.

Innovid, Xumo offer 'first addressable ad overlays on Net-based linear TV'   Feb 5, 2018 by Barry Levine The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.

Blockmetry launches its GDPR-friendly web traffic software   Feb 5, 2018 by Barry Levine Developed by a former Google engineer, it can't be blocked by analytics blockers, and so can show 100% of a site's traffic.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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