Myths about blockchains, Bynder acquires Webdam & using new tech to build a better marketing strategy

Featured story

Forrester report: Here are the biggest myths about blockchains   Feb 19, 2018 by Barry Levine The research firm lays out the top ways in which the hype about this technology approach misrepresents the reality.

From MarTech Today

Digital billboards in the UK will today start showing hacking attempts   Feb 19, 2018 by Barry Levine The campaign, sponsored by an insurance company, intends to demonstrate how often hacking attempts are made on a typical small business site.

Make the most of MarTech — attend with your team & save!   Feb 19, 2018 by MarTech Today Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for the most experienced manager. That's why you should bring your entire team to the MarTech® Conference, April 23-25 in San Jose, California.

Belgian court to fine Facebook up to $125 million if it doesn't comply with latest privacy ruling   Feb 19, 2018 by Robin Kurzer The decision marks latest chapter in longstanding conflict between the Belgian data privacy commission and the social media giant.

Bynder's acquistion of Webdam creates a global DAM powerhouse   Feb 19, 2018 by Robin Kurzer The digital asset management company added Shutterstock's DAM business for $49.1 million.

From Marketing Land

Learn programmatic advertising from Oracle   Feb 19, 2018 by Digital Marketing Depot Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle: Deliver advertising that enhances the customer experience.

Making website speed and performance part of your SEO routine   Feb 16, 2018 by Bobby Lyons Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

How to build a better marketing strategy using new technologies available today   Feb 16, 2018 by Nandini Rathi Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't be able to achieve big impact at scale.

From Around The Web

Twitter discontinues its Mac desktop app after years of spotty support, The Verge

12 Enterprise Landing Page Builders For Marketers, CMS Wire

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com, Chief Marketing Technologist

Chrome Ad Filtering In Action: The first examples of ads being blocked on sites running intrusive ads (desktop and mobile), G-Squared Interactive

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