SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle

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Google Assistant adds new media capabilities ahead of HomePod release   Feb 1, 2018 by Greg Sterling You can now wake up to a favorite playlist and use voice to pick up where you left off with Netflix shows.

From Search Engine Land

The 5 Big Disruptions to Marketing in 2018 Feb 1, 2018 by Digital Marketing Depot Live Webinar: Thursday, February 8, 2018 -- 1:00 PM ET (10:00 AM PT)

What's going on with Google brand CPC? Feb 1, 2018 by Andy Taylor Brands may be at Google's mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.

Restaurant owners can now edit menu listings in Google My Business Feb 1, 2018 by Barry Schwartz Create a structured restaurant menu that can display in mobile search listings directly in GMB.

What the ROAS? A practical guide to improving return on ad spend Feb 1, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard shows how ROAS, or return on advertising spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

Carter G. Woodson Google doodle honors scholar who started Black History Month Feb 1, 2018 by Amy Gesenhues Credited with being the Father of Black History, Woodson created a program to encourage African-American studies in February of 1926.

Bing Ads rolls out multiuser access with single sign-on Feb 1, 2018 by Susan Wenograd Multiple account management continues to become easier and more streamlined.

From Marketing Land

Make 2018 a great year for your email program Feb 1, 2018 by Jose Cebrian What are your goals for your email program in 2018? Columnist Jose Cebrian shares his insights on how to make the most of your email marketing this year and beyond.

GDN or DSP: How to decide Feb 1, 2018 by Kevin Lee Trying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.

Febreze aims to score another touchdown with this year's #BleepDontStink Super Bowl LII ad Feb 1, 2018 by Amy Gesenhues P&G Communications Manager Mandy Ciccarella says last year's Super Bowl spot resulted in the highest week of sales ever for Febreze.

Instagram triples length of Story ads with carousel format Feb 1, 2018 by Tim Peterson Brands including Netflix and Paramount have begun testing ads that include three photos or videos within Instagram's Stories feed.

MarTech All Access passes are here. Snatch yours up now & save $500! Feb 1, 2018 by Marketing Land 30+ sessions. 45+ experts. Exceptional networking. The martech insights & strategies you need. Secure your seat now!

Search News From Around The Web

A single YouTube channel is flooding Bing's video search with fake news, The Verge

How to Really Determine Your Cost Per Click Target for Ads, Ignite Visibility

Announcing the 2018 Bing Partner Awards, Bing Ads

Google Rankings & Aligning Content Around Searcher Intent, Search Engine Roundtable

Long Tail Brand Queries, State of Digital

Mobile parity: are your desktop and mobile site equal?, Yoast

Mobile-First Indexing or a Whole New Google? Is Mobile-First the Same as Voice-First? Article 1 of 3, Mobile Moxie Blog

SEO Ranking Factor Studies: Where Should You be Focusing in 2018?, Hallam Internet

Using SEO to Drum Up — and Automate Lead Generation, SEM Rush

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