SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress

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Google adds new SEO Audit category to Chrome's Lighthouse extension   Feb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic SEO checks against site pages.

From Search Engine Land

6 AdWords strategies businesses can use to make love, not war on Valentine's Day   Feb 5, 2018 by Todd Saunders Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.

Compare 9 paid search campaign management tools   Feb 5, 2018 by Digital Marketing Depot The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities.

How to create content to support local SEO and rock the rankings   Feb 5, 2018 by Kristopher Jones Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem   Feb 5, 2018 by Michelle Robbins Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies — particularly those involving performance & mobile experience. And they're hiring WordPress experts.

Google Search Console AMP report error now corrected   Feb 5, 2018 by Barry Schwartz Users should see updated data this week.

Elizabeth Blackwell Google doodle recognizes first woman in the US to earn a medical degree   Feb 3, 2018 by Amy Gesenhues A champion of women's rights and an abolitionist, Blackwell was born on this date 197 years ago.

YouTube sees 90% lift in searches for football highlight videos during the last year   Feb 3, 2018 by Amy Gesenhues According to YouTube, sports fans are watching more sports-related videos than ever.

Who wins? Google & Bing's 'Super Bowl ad' search results are quite different   Feb 2, 2018 by Ginny Marvin Searches for 'Super Bowl ads' will surge ahead of Sunday's kickoff. Here's what the engines are serving up.

Community Corner: Spotlight on Search Engine Land Award Winners Odd Dog Media & SapientRazorfish   Feb 2, 2018 by Amy Gesenhues An interview series highlighting 2017's Award winners: a look at the work they accomplished and the results they achieved.

From Marketing Land

Quora adds more contextual & behavioral ad-targeting options Feb 5, 2018 by Ginny Marvin The platform is steadily enhancing its advertising offerings.

Data is a tough topic for businesses, especially for retailers Feb 5, 2018 by Evan Magliocca There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights.

Tech executives unite in initiative to push back against technology Feb 5, 2018 by Greg Sterling Smartphone addiction is the new smoking.

Time's almost up: MarTech alpha rates expire Saturday night! Feb 5, 2018 by Marketing Land Book your All Access Pass by Saturday & save $500. Don't miss your only chance in 2018 to attend MarTech on the West Coast!

Pepsi takes top honors in Twitter's inaugural #BrandBowl Feb 5, 2018 by Tim Peterson The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.

Search News From Around The Web

Mobile-First Indexing or a Whole New Google? How Media & PWAs Fit Into the Larger Picture at Google - Article 2 of 3, Mobile Moxie Blog

The Shallowness of Google Translate, The Atlantic

Changes to issue reporting in the Content API for Shopping, Google Ads Developer Blog

Google Recommends You Don't Change Sitemap File Names Daily, Search Engine Roundtable

Here's Why Links Remain The #1 Ranking Factor in 2018, theupperranks.com

Latest Google app update fixes Android Wear lag caused by 'Ok Google' detection, 9to5Google

Reasons why Call Tracking is Important for PPC Campaigns, PPC Hero

The Key to the Future of SEO / AEO - Understanding and Credibility, SEM Rush

What's the difference between an H1 heading and the SEO title?, Yoast

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