Tapad’s new Customer Data Platform, Pandora’s programmatic audio ads & chatbots for marketing

Featured story

Pandora rolls out programmatic audio ads through limited number of DSPs   Feb 20, 2018 by Amy Gesenhues The streaming music service reports that its audio inventory initially will be available through AdsWizz's AudioMatic, The Trade Desk and MediaMath.

From MarTech Today

Tapad launches a Customer Data Platform   Feb 20, 2018 by Barry Levine The new offering moves the company into profile-based targeting and beyond its existing cross-device graph.

Over a year out from P&G's ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?   Feb 20, 2018 by Robin Kurzer In the absence of significant progress, marketers indicate that ad dollars may — at least temporarily — migrate back to TV.

How companies are using chatbots for marketing: Part 2   Feb 20, 2018 by Daniel Faggella What does it take to be successful with chatbots? Contributor Daniel Faggella continues his series showcasing ways companies are already employing this technology.

When it comes to marketing, it pays to think like the big guys   Feb 20, 2018 by Chuck Moran Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how.

From Marketing Land

Why hacking social media algorithms is a losing strategy   Feb 20, 2018 by Mark Traphagen Shortcuts to social media success may be tempting, but columnist Mark Traphagen explains why they're not the best way to proceed.

From Around The Web

5 Values to Look for in Your Next Technology Partner, Marketo

AI-Powered Marketing Is Here: What You Need to Know, MarketingProfs

Appirio's parent company named a "Leader" in the "Gartner Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide", Appirio

Does 'AMP for Email' Impact Ecommerce?, Practical Ecommerce

GDPR Affects Small Businesses Too, CMS Wire

Test and Build for Mobile with Google Optimize, Google Analytics Blog

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