Marketing Day: E-commerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps

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Facebook says it has suspended 200 apps for possible misuse of data   May 14, 2018 by Amy Gesenhues During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.

From Marketing Land

Work hard and play hard at SMX Advanced   May 14, 2018 by Marketing Land By now, you've read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there's another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience.

Improving e-commerce text ads with ad customizer data feeds   May 14, 2018 by Joe Martinez No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.

Improve paid search lead-gen with cohort analysis   May 14, 2018 by Megan Taggart Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.

Lithium will 'sunset' its Klout service on the day GDPR launches   May 14, 2018 by Barry Levine Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.

IAB Tech Lab launches aggregation service for ads.txt   May 14, 2018 by Barry Levine The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains.

Google issues updated GDPR guidance to publishers on how to gain consent from users   May 14, 2018 by Robin Kurzer Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its 'walled garden'   May 14, 2018 by Robin Kurzer Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.

Snapchat begins rolling out redesign on iOS that reverses changes launched last year   May 11, 2018 by Amy Gesenhues iOS users' Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point   May 14, 2018 by Robin Kurzer Marketers can drive additional engagement by encouraging 'tap events,' where end users get details on a product's history or provenance.

5 steps to mastering the modern martech landscape   May 14, 2018 by Ryan Phelan Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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