Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today's "Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide" examines the market for paid media campaign management platforms and the considerations involved in implementation. Included in […]
We want your input to help us plan our upcoming SMX East conference, which will be taking place on October 24-25, 2018. Specifically, we'd love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you're interested in speaking at the show, […]
By now, you've read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there's another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience.
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
Attend SMX Advanced for actionable, expert-level SEO and SEM tactics. At SMX Advanced, we do not slow down to cover the basics. Don't miss this once a year opportunity to attend the only truly advanced search marketing conference in the nation. Join us in Seattle for an unrivaled professional experience. View pass options and register today!
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