Marketing Day: Facebook Analytics, Marketo buys Bizible & more

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Facebook unveils new analytics features, including a tool to track the omnichannel journey   May 2, 2018 by Robin Kurzer The social media company made this announcement — and many others — at F8, its developer conference in San Jose.

From Marketing Land

Searcher intent: The secret ingredient behind successful content development   May 2, 2018 by Dave Davies Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

Let's face it — clickbait works. Here's how to use it to your advantage   May 2, 2018 by John Lincoln Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Marketo buys Bizible, adds 'deeper attribution' to its engagement platform   May 2, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

What is ad effectiveness, and how does it help your business?   May 2, 2018 by Digital Marketing Depot Humor aside, Wanamaker wasn't joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter   May 2, 2018 by Amy Gesenhues CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign.

6 ways ABM turns classical lead scoring on its head   May 2, 2018 by John Steinert Don't be afraid to break the "rules" to drive the results you need, argues contributor John Steinert.

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