SearchCap: Crawl budget, content development & shopping ads

Featured story

[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1   May 2, 2018 by Ginny Marvin Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.

From Search Engine Land

The ultimate guide to bot herding and spider wrangling — Part Two   May 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.

Searcher intent: The secret ingredient behind successful content development   May 2, 2018 by Dave Davies Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

From Marketing Land

Facebook unveils new analytics features, including a tool to track the omnichannel journey   May 2, 2018 by Robin Kurzer The social media company made this announcement — and many others — at F8, its developer conference in San Jose.

Searcher intent: The secret ingredient behind successful content development   May 2, 2018 by Dave Davies Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

Let's face it — clickbait works. Here's how to use it to your advantage   May 2, 2018 by John Lincoln Hook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

Marketo buys Bizible, adds 'deeper attribution' to its engagement platform   May 2, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points.

Search News From Around The Web

EU Privacy Rules May Give Google More Power, Bloomberg

Google Rankings & Ugly or Difficult to Use Sites, The SEM Post

How to Get Your Website Listed Multiple Times on Google, cognitiveseo.com

Introducing Google Maps Platform, Google Maps Platform

Investing in startups and the future of the Google Assistant, Google Blog

Why Non-Mobile Friendly Sites Are Moving To Google's Mobile First Indexing, Search Engine Roundtable

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