This week in GDPR, using Facebook machine learning & bot herding

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This week in GDPR   May 4, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

From MarTech Today

The MarTech Minute: Barometric rolls out new measurement solutions, Bynder integrates with Hootsuite & more   May 4, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land

Using machine learning to get more value out of your Facebook campaigns   May 4, 2018 by Laura Collins Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.

Google betting its Assistant can close the wearables gap with Apple   May 4, 2018 by Greg Sterling New Assistant capabilities announced for Wear OS ahead of Google's developer conference next week

The 5 big disruptions to marketing in 2018   May 4, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.

The ultimate guide to bot herding and spider wrangling — Part Two   May 4, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what's important on your site and how to avoid common coding issues.

From Around The Web

4 Hidden Variables Sellers Must Master to Beat Amazon's Buy Box Algorithm, Multichannel Merchant

Be Selfish With Your Data, AdExchanger

Study: Facebook's focus on 'meaningful interactions' doesn't slow video's explosive growth, Mobile Marketer

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