Bing Ads enhances Overview tab, makes it easier to save, share reports

Bing Ads enhances Overview tab, makes it easier to save, share reports   Sep 10, 2018 by Ginny Marvin Updates include the ability to add or exclude search queries from the Overview tab.

Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.

3 ways retailers can amplify revenue on Google Sep 10, 2018 by Digital Marketing Depot Learn how to coordinate and elevate your search marketing.

Expert management of Bing Shopping Ads just got easier Sep 10, 2018 by Sponsored Content: Optmyzr Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.

Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice Sep 7, 2018 by Ginny Marvin The e-commerce-focused agency has more than 125 employees and a proprietary Amazon advertising optimization platform.

Google's exact match close variants expand again: Now include same meaning variations Sep 6, 2018 by Ginny Marvin Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

Avoid the 8 most common pitfalls of automated bidding Sep 5, 2018 by Frederick Vallaeys With more and more PPC tasks becoming automated, it's important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

Find anomalies in your campaign spending with this Google Ads script Sep 4, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.

Google's somewhat-new guide to totally excellent ads Sep 4, 2018 by Matt Lawson As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time!

How to use IF functions to speak to different audiences Sep 4, 2018 by Joe Martinez If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.

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